Comparison Summary
This comparison report of Keyhole vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4674 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Keyhole and SAP Marketing Cloud
Keyhole, NetBase Quid, Brand24, etc., belong to a category of solutions that help Social Media Marketing, whereas SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Keyhole covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.
SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"When we capture social analytics from our Games and take that back to our social media team, in a year from now when we're assessing the ROI, we look to Keyhole. " - Ryan Eades
"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook
Marketing Cloud offering customers the freedom to define their journey
Age
2013
1972
Financials
SEED
IPO
Business Need
Total Processes
(we found evidences for)
68
80
Total Goals
(we found evidences for)
13
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve digital and social presence
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Acquire customers
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Increase sales & revenue
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Enter new markets internationally or locally
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Enhance customer relationships
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Improve efficiency
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Scale best practices
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Launch new products
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Improve stakeholder relations
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Establish thought leadership
- See 10 more
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
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Twitter
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user generated content
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blogs
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point of sale
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video
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Facebook
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phone calls
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text SMS
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coupons
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on premises
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trade shows
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Facebook page
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mobile
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newsletter
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display advertisement
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review sites
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Amazon
- See 20 more
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social media
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e-mail
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website
-
offline
-
omnichannel
-
promotions
-
Twitter
-
user generated content
-
blogs
-
point of sale
-
video
-
Facebook
-
phone calls
-
text SMS
-
coupons
-
on premises
-
trade shows
-
Facebook page
-
mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
