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Klaviyo vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Klaviyo vs. HubSpot is based on a specific set of business needs and context. The comparison uses 122004 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Klaviyo and HubSpot

Klaviyo, HubSpot, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Klaviyo covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"Klaviyo is the most powerful email marketing tool I have ever used. Klaviyo unlocks previously unknown data about existing & potential customers & allows us to communicate based on data-driven events. " - David Kavanagh

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Klaviyo

Focus area

Klaviyo is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than Klaviyo for

Software Failure Risk

  • medium

About

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Marketing Automation Software for inbound marketing and sales

Age

2012

2006

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

98

161

Total Goals
(we found evidences for)

18

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications




segmentation and targeting




identify target customers

customise loyalty program

create engagement based loyalty


contact list management



social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media



lifetime value management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


generation of new leads



competitive intelligence


training & onboarding



searching for content



rating and review management



sales document management

contract management

proposal & quote management


lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic





social media marketing







promotion management


database marketing


knowledge management


trade show marketing


conversion management


courses & assessment

create learning path



products & pricelist management






relationship management


discount management


subscription management


channel management


community marketing


community building


revenue cycle management




sales incentive management


customer case management



sales call management


sales review & feedback



category management


business development



performance management



touchpoint management








pipeline management



influencer marketing




international marketing


referral management



follower management




relationship marketing


calendar management


advocacy management




distribution management


conference call management



reputation management





opportunity management




motivation management


influencer management


billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting