Overview: Lately and Later Platform as Social Media Marketing Category solutions.

Lately and Later Platform are both key players in social media marketing, each offering distinct advantages. Lately excels in analytics and AI-powered features, making it appealing to large enterprises focusing on thought leadership and international market entry. Later Platform, on the other hand, stands out for its extensive support and capabilities in building brand awareness, making it suitable for a wide range of industries, including marketing, education, and retail.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Later Platform: Later-platform offers social media marketing tools for creators, influencers, and small businesses. Content is elevated to achieve goals effectively.

Lately and Later Platform: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Lately focuses on social media management, communication management, and scheduling posts. It supports users looking to engage and follow up with social media audiences. read more →

Later Platform provides robust social media management, communication coordination, and engagement analysis. It caters to those who prioritize detailed analytics and content management. read more →

Business Goals

Lately helps users establish thought leadership and enter new markets. It is strategically positioned for those looking to improve their digital and social presence. read more →

Later Platform assists in building brand awareness, launching new products, and increasing sales. It aligns with objectives focused on brand engagement and revenue growth. read more →

Core Features

Lately's standout features include AI-powered tools, custom reports, and robust analytics. These are particularly useful for enterprises aiming for comprehensive data insights. read more →

Later Platform excels with advanced analytics, extensive data import capabilities, and custom reports. These features benefit users seeking in-depth reporting and data management. read more →

Vendor Support

Lately offers 24/7 support, ensuring continuous assistance for its users. read more →

Later Platform provides extensive support options, including 24/7, email, chat, and phone support, catering to varied user needs. read more →

Segments and Industries

Lately predominantly serves large enterprises in consumer goods and management consulting. It reflects a focus on industries with significant social media presence needs. read more →

Later Platform is popular in marketing and advertising, education, and retail sectors. It is well-suited for diverse businesses from small to large enterprises. read more →

Operational Alignment

Lately integrates into workflows with a focus on thought leadership and brand awareness. It is suited for larger operations with complex needs. read more →

Later Platform fits various operational scales, offering solutions for brand management and sales growth. It is versatile for businesses targeting brand expansion and engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

No Data

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

Custom Reports

Read peer / expert warnings.

Analytics

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Lately and Later Platform

What solutions does Lately and Later Platform provide for Social Media Management?

Lately and Later are both social media management tools that help users schedule posts across various platforms. Lately uses artificial intelligence (AI) to generate social media content, while Later focuses on scheduling and automating posts. Lately offers more features like analytics and content creation tools, but it is more expensive than Later. Both platforms have limitations; Later lacks comprehensive analytics, and Lately's basic plan is limited to five social media accounts.

"...Lately helps save the time spent sharing across all social platforms!..." Peer review by Erin C, Founder & CEO, Management Consulting

"...I've used other social media managers and by far..." Peer review by Josephine Stafford, Owner, Sixpence Events & Planning, LLC

What solutions does Lately and Later Platform provide for Communication Management?

Lately utilizes artificial intelligence to generate social media posts, while Later focuses on scheduling social media posts. Both tools enable users to schedule social media posts across multiple platforms. Lately provides features such as content analysis and automated post creation, while Later emphasizes scheduling and organization of social media content. However, Later has limitations with automated video publishing.

"...Our A.I. constantly learns from your past social media posts and builds a writing model based on what is most engaging for your audience...." Social Media Content Analytics Software from Lately AI

"...This tool has helped to save me time on posting on our social media business accounts and stay consistently visible...." Peer review by Ayo Bamgbose, Assoc CIPD, MSc, Social Media & Digital Marketing Educator, Social Media Design School

How does Lately and Later Platform address your Content Management Challenges?

Lately and Later Platform are both content management tools that help users schedule and manage social media posts. Lately focuses on creating and managing content across multiple platforms using AI, offering a more comprehensive approach. Later concentrates on managing visual content for social media, particularly for platforms like Instagram, with features like link-in-bio and content scheduling. Lately's AI-driven content creation is a key differentiator, but limitations include inconsistent post publishing.

"...Can create content for different channels at the same time with long form content...." Peer review by Stella Y., Co-Founder

"...Later is the best tool I've found so far to plan, schedule and publish content to Instagram...." Peer review by Kaitlyn M., Digital Strategy Director, Non-Profit Organization Management

How can Lately and Later Platform enhance your Social Media Marketing process?

Lately focuses on scaling social media marketing for businesses and offers features for managing multiple brands and regions. Later, on the other hand, is an Instagram-focused platform that helps users schedule content for various social media platforms, including Instagram, Twitter, Facebook, and Pinterest. Both tools provide valuable resources for social media marketing, with Lately emphasizing strategic management and Later focusing on scheduling and planning.

"...Lately uses AI to create your social media content and manage your social media marketing and social selling programs...." Video Tutorials

"...Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest...." Peer review