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LeadSquared Marketing Automation vs LeadSquared Sales CRM: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LeadSquared Marketing Automation vs. LeadSquared Sales CRM is based on a specific set of business needs and context. The comparison uses 9654 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LeadSquared Marketing Automation and LeadSquared Sales CRM

LeadSquared Marketing Automation, Ortto, Ontraport Marketing Automation, etc., belong to a category of solutions that help Marketing Automation, whereas LeadSquared Sales CRM, Groove, Reply Sales Automation, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LeadSquared Marketing Automation covers Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

LeadSquared Sales CRM focuses on Engagement Management, Lead Management with E-Mail, Campaign Management with E-Mail, Capturing Leads with Website, etc.

"Before the turnaround time for acting upon new leads was 36 hours. Now it is less than 14 hours. This is a decrease of 61%. Our team is also able to do better followups. They have all the data they need right there, and they also get constant remind...ers about their next task or meeting. As a result, followup breaches have reduced by 17%. " - Deepak Dutt

"Since using LeadSquared, we are able to maintain a higher engagement with our leads with email campaigns and automation. Detailed marketing reports give us an idea of our best performing campaigns. And the best part – it has all the tools we need fo...r marketing, CRM and lead management. " - Amit Choudhury

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than LeadSquared Sales CRM for

Software Failure Risk

  • low

logo LeadSquared Sales CRM

Focus area

LeadSquared Sales CRM is better than LeadSquared Marketing Automation for

Software Failure Risk

  • low

About

Marketing Automation and CRM Software for higher sales productivity

Sales CRM Software that transform sales across all channels

Age

2012

2012

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

80

94

Total Goals
(we found evidences for)

6

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up






campaign monitoring


generation of new leads



communication management

sending & publishing communications

tracking & monitoring communications




helpdesk management


sales document management

proposal & quote management

contract management



workflow management


referral management


training & onboarding



conversion management





lead qualification: behavioural

lead qualification: demographic


sales call management




products & pricelist management


social media management

social media analytics

monitoring social media

engaging on social media





segmentation and targeting


calendar management


customer case management


follower management


personalized marketing


content management


business development


relationship management


lifetime value management



account management



contact list management


loyalty management


competitive intelligence


distribution management



pipeline management


motivation management


social media marketing


database marketing


touchpoint management



Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve efficiency

  • Improve internal communications

  • Enter new markets internationally or locally

  • Reduce bounce

  • Grow market share

  • Improve digital and social presence

  • Improve visibility

  • Improve consistency

  • Scale best practices

  • Increase customer life time value

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • text SMS

  • social media

  • offline

  • chat

  • Facebook

  • on premises

  • mobile

  • mobile app

  • Whatsapp

  • promotions

  • user generated content

  • blogs

  • omnichannel

  • Twitter

  • LinkedIn

  • print media

  • point of sale

  • newsletter

  • Facebook page

  • magazine

  • channel partners

  • out of home

  • billboards

  • newspaper

  • video

  • Instagram

  • trade shows

  • See 27 more
  • e-mail

  • website

  • phone calls

  • text SMS

  • social media

  • offline

  • chat

  • Facebook

  • on premises

  • mobile

  • mobile app

  • Whatsapp

  • promotions

  • user generated content

  • blogs

  • omnichannel

  • Twitter

  • LinkedIn

  • print media

  • point of sale

  • newsletter

  • Facebook page

  • magazine

  • channel partners

  • out of home

  • billboards

  • newspaper

  • video

  • Instagram

  • trade shows

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting