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LeadSquared Marketing Automation vs SAP Emarsys Customer Engagement: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for LeadSquared Marketing Automation low Failure Risk for SAP Emarsys Customer Engagement low
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Comparison Summary

This comparison report of LeadSquared Marketing Automation vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 6960 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LeadSquared Marketing Automation and SAP Emarsys Customer Engagement

LeadSquared Marketing Automation, SAP Emarsys Customer Engagement, Ortto, Ontraport Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LeadSquared Marketing Automation covers Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

"We have drastically reduced the time needed to get things done. Things that earlier took me 20 days now take me just 5-10 hours. It’s easy to engage customers now with communication automation. I exactly know at what stage of the funnel the customer... is in and the problem he is facing, and we can easily measure our own performance. " - Aditya Chintawar

"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. " - Florian Menge

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than LeadSquared Marketing Automation for

Software Failure Risk

  • low

About

Marketing Automation and CRM Software for higher sales productivity

Personalized omnichannel experiences that the customers deserve

Age

2012

2000

Financials

SERIES C

SERIES B

Business Need

Total Processes
(we found evidences for)

80

66

Total Goals
(we found evidences for)

6

14

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (428)

Read Reviews (195)

engaging and following up

Read Reviews (276)

Read Reviews (112)

capturing leads

Read Reviews (198)

Read Reviews (0)

lead routing

Read Reviews (139)

Read Reviews (0)

lead management

Read Reviews (125)

Read Reviews (0)

advertisement

Read Reviews (112)

Read Reviews (11)

campaign management

Read Reviews (111)

Read Reviews (17)

campaign analytics

Read Reviews (18)

Read Reviews (1)

campaign monitoring

Read Reviews (7)

Read Reviews (1)

generation of new leads

Read Reviews (105)

Read Reviews (1)

communication management

Read Reviews (92)

Read Reviews (32)

sending & publishing communications

Read Reviews (66)

Read Reviews (28)

tracking & monitoring communications

Read Reviews (18)

Read Reviews (2)

helpdesk management

Read Reviews (77)

Read Reviews (12)

sales document management

Read Reviews (68)

Read Reviews (5)

proposal & quote management

Read Reviews (61)

Read Reviews (2)

contract management

Read Reviews (2)

Read Reviews (2)

workflow management

Read Reviews (42)

Read Reviews (8)

referral management

Read Reviews (41)

Read Reviews (0)

training & onboarding

Read Reviews (35)

Read Reviews (7)

conversion management

Read Reviews (31)

Read Reviews (2)

lead qualification

Read Reviews (16)

Read Reviews (1)

lead qualification: behavioural

Read Reviews (10)

Read Reviews (1)

sales call management

Read Reviews (14)

Read Reviews (0)

products & pricelist management

Read Reviews (10)

Read Reviews (1)

social media management

Read Reviews (9)

Read Reviews (16)

social media analytics

Read Reviews (10)

Read Reviews (6)

monitoring social media

Read Reviews (3)

Read Reviews (0)

engaging on social media

Read Reviews (3)

Read Reviews (2)

segmentation and targeting

Read Reviews (7)

Read Reviews (15)

calendar management

Read Reviews (7)

Read Reviews (0)

customer case management

Read Reviews (6)

Read Reviews (0)

follower management

Read Reviews (6)

Read Reviews (0)

personalized marketing

Read Reviews (5)

Read Reviews (13)

content management

Read Reviews (4)

Read Reviews (6)

content curation

Read Reviews (3)

Read Reviews (0)

business development

Read Reviews (4)

Read Reviews (0)

relationship management

Read Reviews (4)

Read Reviews (1)

lifetime value management

Read Reviews (4)

Read Reviews (11)

account management

Read Reviews (3)

Read Reviews (0)

contact list management

Read Reviews (3)

Read Reviews (4)

loyalty management

Read Reviews (2)

Read Reviews (35)

competitive intelligence

Read Reviews (2)

Read Reviews (0)

distribution management

Read Reviews (2)

Read Reviews (0)

pipeline management

Read Reviews (2)

Read Reviews (0)

motivation management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (2)

Read Reviews (5)

customer feedback management

Read Reviews (1)

Read Reviews (4)

influencer marketing

Read Reviews (0)

Read Reviews (2)

international marketing

Read Reviews (0)

Read Reviews (2)

channel management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

  • omnichannel

  • e-mail

  • mobile

  • social media

  • text SMS

  • website

  • offline

  • newsletter

  • point of sale

  • Facebook

  • promotions

  • video

  • phone calls

  • mobile app

  • games

  • channel partners

  • LinkedIn

  • mass media

  • television

  • events

  • trade shows

  • display advertisement

  • user generated content

  • blogs

  • Instagram

  • review sites

  • Amazon

  • Doubleclick

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting