Leanplum vs. Airship: Mobile Marketing Solution Comparison 2025

Overview: Leanplum and Airship as Mobile Marketing Category solutions.

Leanplum and Airship both offer robust mobile marketing solutions, but cater to distinct user demographics and operational needs. Leanplum's strengths lie in analytics and integration, appealing to IT and financial sectors, while Airship excels in custom reporting and quick data handling, mostly favored by retail and media industries. Both products provide solid support, although Leanplum offers broader training options. Leanplum fits best with enterprises, while Airship serves a wider range of customer sizes.

Leanplum: Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Airship: Airship helps brands master Mobile App Experiences (MAX) to engage customers and win loyalty. Their platform focuses on enhancing app interactions for better customer retention.

Leanplum and Airship: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Leanplum focuses on engagement management, providing tools for segmentation and targeting as well as social media management, aligning with the needs of tech-savvy enterprises. read more →

Airship enhances engagement with tools for loyalty management and customer case management, well-suited for businesses aiming to improve client communication. read more →

Business Goals

Leanplum helps businesses enhance customer relationships and increase sales, which aligns with companies seeking to penetrate new markets and boost brand engagement. read more →

Airship is tailored for acquiring customers and building brand awareness, aligning with strategic goals of expanding customer bases and improving ROI. read more →

Core Features

Leanplum stands out with its strong analytics and integration capabilities, meeting enterprise needs for detailed reporting and compliance. read more →

Airship's custom reporting and AI-powered features are its strengths, offering efficient data import and export for versatile marketing strategies. read more →

Vendor Support

Leanplum offers a variety of support options, including comprehensive training and 24/7 support, addressing the complexity of enterprise operations. read more →

Airship focuses on providing consistent 24/7 support, which resonates with users who prioritize rapid response and efficient issue resolution. read more →

Segments and Industries

Leanplum is popular among large enterprises in IT and financial services, highlighting its appeal to sectors requiring detailed data management. read more →

Airship serves diverse industries like retail and media, attracting a broad range of mid-market to small businesses with its flexible solutions. read more →

Operational Alignment

Leanplum fits seamlessly into enterprise operational workflows, offering scale and complexity that match large IT departments. read more →

Airship's flexibility suits mid-market businesses, integrating well with varied operational environments in dynamic industries. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Leanplum and Airship

How does Leanplum and Airship facilitate Engagement Management?

Leanplum and Airship both help companies engage customers through mobile channels. Leanplum focuses on analyzing customer behavior and customizing messages, while Airship offers a wider range of channels including email and SMS. Both tools offer analytics to track engagement, however, Leanplum lacks full funnel retention tracking, and Airship struggles to connect mobile link clicks with on-site activity.

"...These campaigns help drive engagement and close the trial-to-subscription gap, thus impacting overall revenue...." Peer review by Alvin Young, Growth Marketer, Invoice2go

"...Airship’s mobile engagement solution and backend support are strong — and there are great out-of-the-box capabilities...." Testimonial by Alex Rutherford, Head of Mobile Sportsbook, William Hill

What solutions does Leanplum and Airship provide for Communication Management?

Both Leanplum and Airship enable sending targeted messages to app users. Leanplum offers a broader range of communication channels, including in-app messaging and email, while Airship focuses on push notifications, SMS, and mobile wallets. Leanplum excels at managing in-app experiences and providing detailed analytics, whereas Airship emphasizes automated push notifications and A/B testing. However, both tools have limitations, such as monthly message limits that require additional payment for increased usage.

"...Gone are the days of trying to figure out what messages to send to what person and when...." Peer review by Andrew A, Creative Content Specialist

"...Formerly known as Urban Airship, the more concisely named Airship has built a platform for companies to manage their customer communication across SMS, push notifications, email, mobile wallets and more. ..." Airship acquires A/B testing company Apptimize

Why is Leanplum and Airship the best choice for Segmentation And Targeting?

Leanplum and Airship both enable marketers to segment and target users based on their behavior and preferences. Leanplum offers advanced segmentation and targeting capabilities, allowing for deep personalization of messages. Airship focuses on providing personalized messaging through push notifications and email, enhancing customer engagement and loyalty.

"...It s also really simple to set up segmentation and targeting rules in the AB test interface...." Peer review by Industry Analyst / Tech Writer

"...API for real-time user-level data to integrate with mobile app experience can help developers and marketers in optimizing customer experience on mobile app devices such as iPhone and Android by targeting and personalization using device ids and customer ids connection...." Peer review by User