Leanplum vs. CleverTap: Mobile Marketing Solution Comparison 2025

Overview: Leanplum and CleverTap as Mobile Marketing Category solutions.

Leanplum and CleverTap are prominent in mobile marketing, each uniquely catering to diverse operational needs. Leanplum excels in fostering customer relationships and aiding market expansions, primarily benefiting IT sectors and large enterprises. CleverTap, however, concentrates on boosting conversion rates and retaining customers, proving invaluable across a broader range of industries with robust analytical support. These platforms provide businesses varying levels of vendor support and feature integration, aligning distinctively with specific operational workflows.

Leanplum: Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Leanplum and CleverTap: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Leanplum focuses on engagement management and effective communication across mobile and email, blending seamless integration with social media analytics. read more →

CleverTap supports campaign management and personalized marketing across multiple channels, enhancing customer engagement with lifetime value management. read more →

Business Goals

Leanplum helps enhance customer relationships and explores new market territories, making it a choice for businesses focused on strategic expansion. read more →

CleverTap emphasizes increasing conversion rates and improving retention, akin to giving businesses a toolkit for optimal customer lifecycle management. read more →

Core Features

Leanplum provides analytics and custom reporting, simplifying data export and integration for enterprises valuing tailored insights. read more →

CleverTap offers comprehensive AI-powered analytics and custom reports, catering to businesses that prioritize data-driven decision-making. read more →

Vendor Support

Leanplum offers email and 24/7 support, catering to enterprises that require reliable communication channels. read more →

CleverTap provides robust support including chat and phone options, suiting businesses that demand immediate assistance. read more →

Segments and Industries

Leanplum is popular among large enterprises, predominantly within IT and computer software sectors, aligning with complex business operations. read more →

CleverTap finds its place across large enterprises in diverse sectors including food and beverages, reflecting its broad adaptability. read more →

Operational Alignment

Leanplum integrates with global markets and large-scale projects, suited for enterprises with extensive operational needs. read more →

CleverTap seamlessly fits into varied operational structures, providing adaptable solutions for mid-market and large enterprises alike. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Leanplum and CleverTap

What benefits does Leanplum and CleverTap offer for Engagement Management?

Leanplum and Clevertap are both mobile marketing platforms designed to enhance customer engagement. Both tools help marketers personalize campaigns and track user interactions, but Leanplum focuses more on in-app experiences, while Clevertap emphasizes personalized engagement strategies across multiple channels. Leanplum provides more detailed analytics for understanding customer behavior, while Clevertap excels in real-time analytics and engagement. Both tools have limitations, such as the lack of trigger options and challenges with campaign creation in Leanplum and Clevertap, respectively.

"...Fully integrate with our app which allows us to deeply play with customer behaviour to engage them accordingly...." Peer review by Internal Consultant

"...Clevertap is a robust mobile marketing platform that allows us to optimise our customer acquisition, engagement and retention efforts...." Peer review by Shahirah G, PR Director, Girls in Tech Committee, Financial Services

How can Leanplum and CleverTap optimize your Training & Onboarding Workflow?

Both Leanplum and Clevertap emphasize onboarding new users. Leanplum focuses on creating a structured onboarding experience and emphasizes engaging users quickly. Clevertap emphasizes personalized onboarding journeys and analyzes user behavior throughout the onboarding process. However, Clevertap requires a deeper understanding of its development team’s thought process, while Leanplum is a more user-friendly tool to use. These comments highlight the strengths and limitations of each tool for onboarding new users.

"...Initially, onboarding was the focus, but we wanted to identify new engagement opportunities...." Peer review by Lomit Patel, Vice President of Growth, IMVU

"...Activation/onboarding of new users, retention and engagement on our product...." Peer review by User

How can Leanplum and CleverTap enhance your Segmentation And Targeting process?

Leanplum and Clevertap both enable users to segment and target specific groups of customers. Leanplum offers strong capabilities in A/B testing and personalization, while Clevertap emphasizes real-time data gathering and cross-channel targeting. Clevertap has a limitation in refreshing older segments.