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Listrak vs omnisend: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Listrak vs. omnisend is based on a specific set of business needs and context. The comparison uses 7215 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and omnisend

Listrak, omnisend, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

omnisend focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

"We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. " - Gail Buffington

"It’s super important that we could build the templates as we want with the drag and drop, and also use custom CSS if we want to build some custom looks. Overall, Omnisend is easier to work with. " - Frithjof Solheim

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than omnisend for

Software Failure Risk

  • medium

logo omnisend

Focus area

omnisend is better than Listrak for

Software Failure Risk

  • low

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Age

1999

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

91

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management

creating contact list


identify target customers

customise loyalty program



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads


knowledge management








track learning progress


courses & assessment

track learning progress


rating and review management




performance management


business development


account management


calendar management


sales incentive management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more
  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting