Comparison Summary
This comparison report of Listrak vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 8720 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Listrak and Oracle Eloqua
Listrak, Oracle Eloqua, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.
Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! " - Naomi Holland
"Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective dat...a driven nurture strategies on a declining print market going digital. " - Michael Aho
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Oracle | Integrated Cloud Applications and Platform Services
Age
1999
1977
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
67
113
Total Goals
(we found evidences for)
14
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Improve ROI
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Acquire customers
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Enhance customer relationships
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Scale best practices
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Increase customer life time value
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Improve digital and social presence
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Grow market share
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Improve efficiency
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Enter new markets internationally or locally
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Improve brand engagement
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Improve consistency
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Build brand awareness
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Increase average basket value
- See 11 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
Top Channels
Channels Used
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e-mail
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website
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social media
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offline
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promotions
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trade shows
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phone calls
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mobile
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video
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text SMS
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point of sale
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games
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newsletter
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omnichannel
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user generated content
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print media
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blogs
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on premises
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newspaper
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mass media
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television
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causes and charity
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review sites
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Amazon
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display advertisement
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chat
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Facebook
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channel partners
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mobile app
- See 26 more
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e-mail
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website
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social media
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offline
-
promotions
-
trade shows
-
phone calls
-
mobile
-
video
-
text SMS
-
point of sale
-
games
-
newsletter
-
omnichannel
-
user generated content
-
print media
-
blogs
-
on premises
-
newspaper
-
mass media
-
television
-
causes and charity
-
review sites
-
Amazon
-
display advertisement
-
chat
-
Facebook
-
channel partners
-
mobile app
- See 26 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
