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Listrak vs Oracle Eloqua: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Listrak vs. Oracle Eloqua is based on a specific set of business needs and context. The comparison uses 8720 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and Oracle Eloqua

Listrak, Oracle Eloqua, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

Oracle Eloqua focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

"We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. " - Zack Abbell

"Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective dat...a driven nurture strategies on a declining print market going digital. " - Michael Aho

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than Oracle Eloqua for

Software Failure Risk

  • medium

logo Oracle Eloqua

Focus area

Oracle Eloqua is better than Listrak for

Software Failure Risk

  • medium

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Oracle | Integrated Cloud Applications and Platform Services

Age

1999

1977

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

67

113

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management

creating contact list


identify target customers

customise loyalty program



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management

proposal & quote management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads



channel management





knowledge management


international marketing




account management



trade show marketing




database marketing



influencer marketing


revenue cycle management


community marketing


subscription management


performance management


relationship management




opportunity management


outbound marketing








distribution management


community building


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more
  • e-mail

  • website

  • social media

  • offline

  • promotions

  • trade shows

  • phone calls

  • mobile

  • video

  • text SMS

  • point of sale

  • games

  • newsletter

  • omnichannel

  • user generated content

  • print media

  • blogs

  • on premises

  • newspaper

  • mass media

  • television

  • causes and charity

  • review sites

  • Amazon

  • display advertisement

  • chat

  • Facebook

  • channel partners

  • mobile app

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting