Overview: Listrak and Ortto as Marketing Automation Category solutions.

Listrak and Ortto, both in the marketing automation landscape, excel in distinct areas. Listrak's strengths lie in bespoke analytics and support for large retail and fashion enterprises, highlighted by its AI integration and robust email marketing. Ortto meets broad enterprise needs with superior integration capabilities and varied communication support, catering more to tech-related industries. Choosing between them depends on your sector—retail might benefit from Listrak, while tech-focused businesses might lean towards Ortto.

Listrak and Ortto: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Listrak excels in engagement and campaign management, perfect for businesses focusing on customer follow-ups and social media management. read more →

Ortto supports robust communication and workflow management, making it suitable for businesses needing seamless campaign and contact list management. read more →

Business Goals

Listrak focuses on boosting sales and improving ROI, catering particularly to companies aiming for increased customer lifetime value. read more →

Ortto specializes in customer acquisition and relationship enhancement, with a strong emphasis on entering new markets. read more →

Core Features

Listrak offers AI-powered tools and custom reporting, ideal for enterprises seeking comprehensive data analysis and integration capabilities. read more →

Ortto provides extensive integration and custom reporting, beneficial for firms desiring easy migration and security features. read more →

Vendor Support

Listrak provides 24/7 support predominantly via email, reflecting its commitment to larger enterprises needing constant availability. read more →

Ortto delivers round-the-clock support, preferring email and chat, aligned with enterprises requiring agile responses. read more →

Segments and Industries

Listrak is favored by large enterprises in retail and apparel, a testament to its specialization in those sectors. read more →

Ortto caters to large enterprises and tech industries, preferred by marketing and IT service sectors. read more →

Operational Alignment

Listrak integrates seamlessly into large-scale retail operations, offering features designed for complex workflows. read more →

Ortto fits well within tech and IT environments, providing extensive workflow and communication management tools for varied operational scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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Phone Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Listrak and Ortto

How can Listrak and Ortto enhance your Engagement Management process?

Listrak and Ortto both provide engagement management solutions. Listrak focuses on retail customers and offers features such as abandoned cart rescue, social network engagement, and in-store data retrieval. Ortto emphasizes personalized customer journeys and provides features like A/B testing, segmenting, and automated follow-up. Ortto's support is considered excellent, while Listrak's account executive follow-up has been criticized.

"...we make great use of automated campaigns; the welcome series, cart abandonment, birthday email, and the recently launched opt-down page have all helped us maximize our list size and engagement...." Peer review by Shari H., Apparel & Fashion

"...We are creating transactional emails and follow up drip campaigns...." Peer review by Patrick S., Insurance

What makes Listrak and Ortto ideal for Campaign Management?

Listrak and Ortto both offer email marketing campaign management. Listrak focuses on building and segmenting email lists, personalizing campaigns, and tracking email metrics. Ortto emphasizes automating marketing campaigns, including email, cross-channel, and lead conversions. Ortto provides real-time campaign tracking and ROI analysis. Listrak offers a broader range of features, including an optional CRM tool, while Ortto's focus is primarily on automation.

"...I use it to create and implement email marketing campaigns on behalf of clients...." Peer review by Mark Vogel, Owner, Vogel Marketing Solutions LLC

"...I tried Autopilot for a specific need we had for our marketing campaign, and getting started and used to creating a workflow was so easy, i did not even have to take a demo call...." Peer review by Shoaib S., People & Culture Officer, Financial Services