Guiding you to choose between Listrak vs. Ortto: 2024

Comparison Summary

Listrak: Listrak's Cross-Channel Marketing Automation Platform is trusted by 1,000+ leading brands for email marketing and SMS mobile messaging. Customer insights and cross-channel orchestration are key features.

Ortto: Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Listrak and Ortto: Customer Satisfaction Data

Most deployed common Use Cases for Listrak and Ortto

How can Listrak and Ortto optimize your Engagement Management Workflow?

Listrak and Ortto both provide engagement management solutions. Listrak focuses on retail customers and offers features such as abandoned cart rescue, social network engagement, and in-store data retrieval. Ortto emphasizes personalized customer journeys and provides features like A/B testing, segmenting, and automated follow-up. Ortto's support is considered excellent, while Listrak's account executive follow-up has been criticized.

"...In addition to saving sales, the alerts keep our customers engaged and actually help to build anticipation and excitement for hot selling products...." Peer review by Gera Rivkin, CEO, Six Pack Fitness

"...I have helped clients to develop email lists by constructing a journey from a signup page and form to database in one direction and to thank you and follow up emails in the other direction...." Peer review by Roy B., Marketing and Advertising

How does Listrak and Ortto address your Campaign Management Challenges?

Listrak and Ortto both offer email marketing campaign management. Listrak focuses on building and segmenting email lists, personalizing campaigns, and tracking email metrics. Ortto emphasizes automating marketing campaigns, including email, cross-channel, and lead conversions. Ortto provides real-time campaign tracking and ROI analysis. Listrak offers a broader range of features, including an optional CRM tool, while Ortto's focus is primarily on automation.

"...I have been using them as my ESP for 5 years now and have had great success building my program and campaigns. ...." Peer review by Verified Reviewer, Retail

"...I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign...." Peer review by Jackie B., Associate Director, Hospitality