Comparison Summary
This comparison report of Listrak vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4134 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Listrak and SAP Marketing Cloud
Listrak, SAP Marketing Cloud, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.
SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! " - Naomi Holland
"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Marketing Cloud offering customers the freedom to define their journey
Age
1999
1972
Financials
PRIVATE
IPO
Business Need
Total Processes
(we found evidences for)
67
80
Total Goals
(we found evidences for)
14
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Improve ROI
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Acquire customers
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Enhance customer relationships
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Scale best practices
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Increase customer life time value
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Improve digital and social presence
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Grow market share
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Improve efficiency
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Enter new markets internationally or locally
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Improve brand engagement
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Improve consistency
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Build brand awareness
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Increase average basket value
- See 11 more
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
-
Grow market share
-
Acquire customers
-
Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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omnichannel
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promotions
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Twitter
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user generated content
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blogs
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point of sale
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video
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Facebook
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phone calls
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text SMS
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coupons
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on premises
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trade shows
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Facebook page
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mobile
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newsletter
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display advertisement
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review sites
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Amazon
- See 20 more
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social media
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e-mail
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website
-
offline
-
omnichannel
-
promotions
-
Twitter
-
user generated content
-
blogs
-
point of sale
-
video
-
Facebook
-
phone calls
-
text SMS
-
coupons
-
on premises
-
trade shows
-
Facebook page
-
mobile
-
newsletter
-
display advertisement
-
review sites
-
Amazon
- See 20 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
