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Listrak vs SAP Marketing Cloud: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Listrak vs. SAP Marketing Cloud is based on a specific set of business needs and context. The comparison uses 4134 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and SAP Marketing Cloud

Listrak, SAP Marketing Cloud, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

SAP Marketing Cloud focuses on Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"We have benefited immensely from our partnership with Listrak over the years, and GXP has been the latest solution in driving such quick and impressive results. " - Gail Buffington

"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Listrak for

Software Failure Risk

  • low

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Marketing Cloud offering customers the freedom to define their journey

Age

1999

1972

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

67

80

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management

creating contact list


identify target customers

customise loyalty program



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management

proposal & quote management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads


channel management





account management




customer case management




rating and review management


relationship management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more
  • social media

  • e-mail

  • website

  • offline

  • omnichannel

  • promotions

  • Twitter

  • user generated content

  • blogs

  • point of sale

  • video

  • Facebook

  • phone calls

  • text SMS

  • coupons

  • on premises

  • trade shows

  • Facebook page

  • mobile

  • newsletter

  • display advertisement

  • review sites

  • Amazon

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting