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Listrak vs Upland adestra: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Listrak medium Failure Risk for Upland adestra low
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Comparison Summary

This comparison report of Listrak vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 2765 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and Upland adestra

Listrak, Upland adestra, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

"When Listrak shared the details of the GXP program, we knew that it would accelerate our growth. Our three-year partnership continues to be an outstanding investment. " - John Coughlin

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than Upland adestra for

Software Failure Risk

  • medium

logo Upland adestra

Focus area

Upland adestra is better than Listrak for

Software Failure Risk

  • low

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Email automation software that inspires engagement and drives conversions

Age

1999

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

50

Total Goals
(we found evidences for)

14

10

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (151)

Read Reviews (41)

engaging and following up

Read Reviews (104)

Read Reviews (30)

engaging with scheduling & cadence

Read Reviews (11)

Read Reviews (1)

lead analytics

Read Reviews (36)

Read Reviews (0)

campaign management

Read Reviews (33)

Read Reviews (32)

campaign analytics

Read Reviews (3)

Read Reviews (2)

communication management

Read Reviews (26)

Read Reviews (40)

sending & publishing communications

Read Reviews (24)

Read Reviews (34)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (4)

helpdesk management

Read Reviews (21)

Read Reviews (20)

social media management

Read Reviews (20)

Read Reviews (13)

social media analytics

Read Reviews (16)

Read Reviews (9)

engaging on social media

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (14)

Read Reviews (4)

loyalty management

Read Reviews (10)

Read Reviews (6)

identify target customers

Read Reviews (3)

Read Reviews (0)

customise loyalty program

Read Reviews (1)

Read Reviews (4)

social media marketing

Read Reviews (10)

Read Reviews (3)

segmentation and targeting

Read Reviews (10)

Read Reviews (6)

promotion management

Read Reviews (9)

Read Reviews (0)

discount management

Read Reviews (9)

Read Reviews (0)

sales document management

Read Reviews (9)

Read Reviews (5)

contract management

Read Reviews (4)

Read Reviews (4)

lifetime value management

Read Reviews (7)

Read Reviews (0)

training & onboarding

Read Reviews (5)

Read Reviews (5)

customer feedback management

Read Reviews (4)

Read Reviews (1)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (3)

Read Reviews (2)

lead qualification: behavioural

Read Reviews (3)

Read Reviews (0)

personalized marketing

Read Reviews (3)

Read Reviews (4)

workflow management

Read Reviews (3)

Read Reviews (3)

competitive intelligence

Read Reviews (3)

Read Reviews (7)

touchpoint management

Read Reviews (3)

Read Reviews (0)

conversion management

Read Reviews (3)

Read Reviews (1)

products & pricelist management

Read Reviews (2)

Read Reviews (1)

content management

Read Reviews (2)

Read Reviews (2)

generation of new leads

Read Reviews (2)

Read Reviews (7)

international marketing

Read Reviews (1)

Read Reviews (2)

conference call management

Read Reviews (0)

Read Reviews (2)

rating and review management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting