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Listrak vs Zoho Marketing Automation: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Listrak medium Failure Risk for Zoho Marketing Automation medium
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Comparison Summary

This comparison report of Listrak vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1848 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and Zoho Marketing Automation

Listrak, Zoho Marketing Automation, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! " - Naomi Holland

"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than Zoho Marketing Automation for

Software Failure Risk

  • medium

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Marketing automation software for faster business growth

Age

1999

1996

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

22

Total Goals
(we found evidences for)

14

4

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (151)

Read Reviews (9)

engaging and following up

Read Reviews (104)

Read Reviews (6)

engaging with scheduling & cadence

Read Reviews (11)

Read Reviews (0)

lead analytics

Read Reviews (36)

Read Reviews (0)

campaign management

Read Reviews (33)

Read Reviews (2)

campaign analytics

Read Reviews (3)

Read Reviews (0)

communication management

Read Reviews (26)

Read Reviews (0)

sending & publishing communications

Read Reviews (24)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (0)

helpdesk management

Read Reviews (21)

Read Reviews (0)

social media management

Read Reviews (20)

Read Reviews (0)

social media analytics

Read Reviews (16)

Read Reviews (0)

engaging on social media

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (14)

Read Reviews (0)

loyalty management

Read Reviews (10)

Read Reviews (0)

identify target customers

Read Reviews (3)

Read Reviews (0)

social media marketing

Read Reviews (10)

Read Reviews (0)

segmentation and targeting

Read Reviews (10)

Read Reviews (0)

promotion management

Read Reviews (9)

Read Reviews (0)

discount management

Read Reviews (9)

Read Reviews (0)

sales document management

Read Reviews (9)

Read Reviews (0)

contract management

Read Reviews (4)

Read Reviews (0)

lifetime value management

Read Reviews (7)

Read Reviews (0)

training & onboarding

Read Reviews (5)

Read Reviews (0)

customer feedback management

Read Reviews (4)

Read Reviews (0)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (3)

Read Reviews (1)

lead qualification: behavioural

Read Reviews (3)

Read Reviews (1)

personalized marketing

Read Reviews (3)

Read Reviews (3)

workflow management

Read Reviews (3)

Read Reviews (0)

competitive intelligence

Read Reviews (3)

Read Reviews (0)

touchpoint management

Read Reviews (3)

Read Reviews (0)

conversion management

Read Reviews (3)

Read Reviews (2)

products & pricelist management

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting