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LiveRamp IdentityLink™ vs TripleLift: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of LiveRamp IdentityLink™ vs. TripleLift is based on a specific set of business needs and context. The comparison uses 274 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing LiveRamp IdentityLink™ and TripleLift

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

LiveRamp IdentityLink™ covers Communication Management, Advertisement, Training & Onboarding with E-Mail, Segmentation And Targeting, etc.

TripleLift focuses on Advertisement, Communication Management, Engagement Management with E-Mail, Content Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo LiveRamp IdentityLink™

Focus area

Software Failure Risk

  • medium

logo TripleLift

Focus area

Software Failure Risk

  • medium

About

Applying IdentityLink Identity Resolution | LiveRamp

TripleLift: The Evolution of Advertising

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

29

18

Total Goals
(we found evidences for)

8

5

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



training & onboarding


segmentation and targeting


engagement management

engaging and following up


lead qualification

lead qualification: technographic



content management


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 5 more
  • Enhance customer relationships

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve digital and social presence

  • See 2 more

Top Channels

Channels Used

  • video

  • display advertisement

  • website

  • e-mail

  • mobile

  • television

  • mass media

  • social media

  • Facebook

  • mobile app

  • See 7 more
  • video

  • display advertisement

  • website

  • e-mail

  • mobile

  • television

  • mass media

  • social media

  • Facebook

  • mobile app

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

No Data

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medium

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Business Setting