Comparison Summary
This comparison report of Lotame vs. AdTheorent is based on a specific set of business needs and context. The comparison uses 1073 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Lotame and AdTheorent
Lotame, AdTheorent, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
AdTheorent focuses on Advertisement, Engagement Management, Competitive Intelligence, Campaign Management with Offline, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Lotame: DMP Provider | Data Management Platform & Solutions
Machine Learning Solutions for Advertising
Age
2006
Financials
SERIES D
Business Need
Total Processes
(we found evidences for)
52
24
Total Goals
(we found evidences for)
13
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve efficiency
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Grow market share
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Improve stakeholder relations
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Scale best practices
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Improve brand engagement
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Build brand awareness
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Improve visibility
- See 10 more
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Enter new markets internationally or locally
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Enhance customer relationships
-
Launch new products
-
Increase sales & revenue
-
Improve brand engagement
-
Acquire customers
-
Grow market share
-
Build brand awareness
-
Improve efficiency
-
Improve ROI
- See 7 more
Top Channels
Channels Used
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mobile
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offline
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point of sale
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social media
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video
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mobile ads
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Twitter
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trade shows
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website
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display advertisement
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on premises
- See 8 more
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mobile
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offline
-
point of sale
-
social media
-
video
-
mobile ads
-
Twitter
-
trade shows
-
website
-
display advertisement
-
on premises
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
