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Lotame vs Criteo Dynamic Retargeting: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Criteo Dynamic Retargeting is based on a specific set of business needs and context. The comparison uses 2689 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Criteo Dynamic Retargeting

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Criteo Dynamic Retargeting, Adroll, MediaMath platform, etc., belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Criteo Dynamic Retargeting focuses on Advertisement with Website, Engagement Management with Mobile, Communication Management with User Generated Content, Campaign Management with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than Criteo Dynamic Retargeting for

Software Failure Risk

  • low

logo Criteo Dynamic Retargeting

Focus area

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Criteo Dynamic Retargeting | Criteo

Age

2006

2005

Financials

SERIES D

SERIES D

Business Need

Total Processes
(we found evidences for)

52

67

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers

customise loyalty program


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


social media management

social media analytics


competitive intelligence



sales document management

proposal & quote management





lifetime value management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Increase average basket value

  • Improve stakeholder relations

  • Improve visibility

  • Grow market share

  • See 13 more

Top Channels

Channels Used

  • website

  • mobile

  • display advertisement

  • social media

  • video

  • mobile ads

  • promotions

  • user generated content

  • blogs

  • mass media

  • television

  • Facebook

  • phone calls

  • e-mail

  • coupons

  • mobile app

  • offline

  • point of sale

  • Twitter

  • review sites

  • games

  • Facebook page

  • Amazon

  • eBay

  • Pinterest

  • movies

  • out of home

  • billboards

  • events

  • radio

  • newsletter

  • See 28 more
  • website

  • mobile

  • display advertisement

  • social media

  • video

  • mobile ads

  • promotions

  • user generated content

  • blogs

  • mass media

  • television

  • Facebook

  • phone calls

  • e-mail

  • coupons

  • mobile app

  • offline

  • point of sale

  • Twitter

  • review sites

  • games

  • Facebook page

  • Amazon

  • eBay

  • Pinterest

  • movies

  • out of home

  • billboards

  • events

  • radio

  • newsletter

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting