cuspera logo CUSPERA

Lotame vs DoubleVerify: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. DoubleVerify is based on a specific set of business needs and context. The comparison uses 1212 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and DoubleVerify

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

DoubleVerify focuses on Advertisement, Communication Management with Offline, Engagement Management, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than DoubleVerify for

Software Failure Risk

  • low

logo DoubleVerify

Focus area

Software Failure Risk

  • low

About

Lotame: DMP Provider | Data Management Platform & Solutions

DoubleVerify | help brands improve the effectiveness of their online advertising

Age

2006

Financials

SERIES D

M&A

Business Need

Total Processes
(we found evidences for)

52

33

Total Goals
(we found evidences for)

13

10

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Launch new products

  • Improve visibility

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Improve ROI

  • See 7 more

Top Channels

Channels Used

  • display advertisement

  • offline

  • point of sale

  • social media

  • mobile

  • video

  • mobile app

  • website

  • mass media

  • television

  • Facebook

  • review sites

  • Amazon

  • Twitter

  • Pinterest

  • user generated content

  • blogs

  • mobile ads

  • phone calls

  • See 16 more
  • display advertisement

  • offline

  • point of sale

  • social media

  • mobile

  • video

  • mobile app

  • website

  • mass media

  • television

  • Facebook

  • review sites

  • Amazon

  • Twitter

  • Pinterest

  • user generated content

  • blogs

  • mobile ads

  • phone calls

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting