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Lotame vs Google Ad Manager: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Lotame low Failure Risk for Google Ad Manager medium
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Comparison Summary

This comparison report of Lotame vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 3424 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Google Ad Manager

Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Google Ad Manager, Pubmatic Cloud, Media.net, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Software Failure Risk

  • low

logo Google Ad Manager

Focus area

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Integrated Advertising Management Platform - Google Ad Manager

Age

2006

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

52

75

Total Goals
(we found evidences for)

13

12

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (57)

Read Reviews (274)

sending & publishing communications

Read Reviews (57)

Read Reviews (270)

advertisement

Read Reviews (48)

Read Reviews (631)

engagement management

Read Reviews (45)

Read Reviews (30)

engaging and following up

Read Reviews (34)

Read Reviews (27)

campaign management

Read Reviews (31)

Read Reviews (57)

campaign analytics

Read Reviews (11)

Read Reviews (11)

campaign monitoring

Read Reviews (5)

Read Reviews (9)

training & onboarding

Read Reviews (9)

Read Reviews (3)

lead qualification

Read Reviews (9)

Read Reviews (0)

lead qualification: demographic

Read Reviews (7)

Read Reviews (0)

lead qualification: behavioural

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (5)

Read Reviews (0)

identify target customers

Read Reviews (3)

Read Reviews (0)

segmentation and targeting

Read Reviews (4)

Read Reviews (4)

helpdesk management

Read Reviews (3)

Read Reviews (10)

content management

Read Reviews (2)

Read Reviews (21)

generation of new leads

Read Reviews (2)

Read Reviews (5)

international marketing

Read Reviews (2)

Read Reviews (1)

products & pricelist management

Read Reviews (2)

Read Reviews (17)

social media management

Read Reviews (1)

Read Reviews (14)

social media analytics

Read Reviews (1)

Read Reviews (11)

competitive intelligence

Read Reviews (1)

Read Reviews (2)

sales document management

Read Reviews (1)

Read Reviews (5)

proposal & quote management

Read Reviews (1)

Read Reviews (3)

workflow management

Read Reviews (0)

Read Reviews (4)

sales call management

Read Reviews (0)

Read Reviews (12)

revenue cycle management

Read Reviews (0)

Read Reviews (3)

follower management

Read Reviews (0)

Read Reviews (2)

account management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting