Comparison Summary
This comparison report of Lotame vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 3424 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Lotame and Google Ad Manager
Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Google Ad Manager, Pubmatic Cloud, Media.net, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Lotame: DMP Provider | Data Management Platform & Solutions
Integrated Advertising Management Platform - Google Ad Manager
Age
2006
Financials
SERIES D
SERIES A
Business Need
Total Processes
(we found evidences for)
52
75
Total Goals
(we found evidences for)
13
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve efficiency
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Grow market share
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Improve stakeholder relations
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Scale best practices
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Improve brand engagement
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Build brand awareness
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Improve visibility
- See 10 more
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Increase sales & revenue
-
Improve ROI
-
Enter new markets internationally or locally
-
Acquire customers
-
Launch new products
-
Enhance customer relationships
-
Grow market share
-
Scale best practices
-
Build brand awareness
-
Improve visibility
-
Improve efficiency
-
Improve stakeholder relations
- See 9 more
Top Channels
Channels Used
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display advertisement
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Doubleclick
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website
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video
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mobile
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social media
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phone calls
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user generated content
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blogs
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mobile app
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games
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Facebook
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promotions
-
mobile ads
-
mass media
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e-mail
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print media
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television
-
newspaper
-
chat
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offline
-
point of sale
-
review sites
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Amazon
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magazine
-
Twitter
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LinkedIn
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Facebook page
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on premises
-
omnichannel
- See 27 more
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display advertisement
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Doubleclick
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website
-
video
-
mobile
-
social media
-
phone calls
-
user generated content
-
blogs
-
mobile app
-
games
-
Facebook
-
promotions
-
mobile ads
-
mass media
-
e-mail
-
print media
-
television
-
newspaper
-
chat
-
offline
-
point of sale
-
review sites
-
Amazon
-
magazine
-
Twitter
-
LinkedIn
-
Facebook page
-
on premises
-
omnichannel
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
