Comparison Summary

Lotame: Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.

Oracle Advertising: Oracle Advertising offers comprehensive marketing solutions, enhancing audience targeting, brand safety, and campaign performance through technologies from key acquisitions. Automated patch management combats rogue cloud application usage reported by 93% of companies.

logo Lotame

Focus area

Software Failure Risk

  • low

logo Oracle Advertising

Focus area

Software Failure Risk

  • low

Lotame and Oracle Advertising: Customer Satisfaction Data

Most deployed common Use Cases for Lotame and Oracle Advertising

Why is Lotame and Oracle Advertising the best choice for Advertisement?

Lotame focuses on creating relevant advertising experiences for advertisers by using first-party data and expanding reach. Oracle Advertising provides high-level data for targeted advertising, enabling advertisers to reach specific audiences across multiple platforms. Both solutions aim to enhance advertising effectiveness, but Lotame primarily focuses on first-party data and audience optimization while Oracle emphasizes data-driven targeting across various platforms. The limitations of these tools are not explicitly described in the comments provided.
"...Using the LDX and Insights has given us the means to run more efficient campaigns on a consistent basis, driving value to both our advertising partners and SPH...." Peer review by Su-Lin Tan, Head, Sales Strategy & Operations, Singapore Press Holdings
"...Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement...." Peer review

What makes Lotame and Oracle Advertising ideal for Campaign Management?


Lotame in Action: Unique Use Cases

What makes Lotame ideal for Engagement Management?

How does Lotame facilitate Training & Onboarding?


Oracle Advertising in Action: Unique Use Cases

Why is Oracle Advertising the best choice for Communication Management?

Why is Oracle Advertising the best choice for Account Management?

How does Oracle Advertising address your Competitive Intelligence Challenges?

About

Lotame: DMP Provider | Data Management Platform & Solutions

Advertising Software for advertisers and publishers

Age

2006

1977

Financials

SERIES D

IPO

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting