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Lotame vs Oracle DMP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Oracle DMP is based on a specific set of business needs and context. The comparison uses 1060 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Oracle DMP

Lotame, Oracle DMP, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Oracle DMP focuses on Campaign Management with Offline, Communication Management with Website, Advertisement with Website, Segmentation And Targeting, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Lotame is better than Oracle DMP for

Software Failure Risk

  • low

logo Oracle DMP

Focus area

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Oracle DMP | Driving Insights and Scale Across the Digital Ecosystem.

Age

2006

1977

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

52

26

Total Goals
(we found evidences for)

13

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management




personalized marketing


account management


social media marketing


touchpoint management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve stakeholder relations

  • Scale best practices

  • See 3 more

Top Channels

Channels Used

  • mobile

  • offline

  • social media

  • promotions

  • website

  • display advertisement

  • Doubleclick

  • point of sale

  • mass media

  • television

  • e-mail

  • See 8 more
  • mobile

  • offline

  • social media

  • promotions

  • website

  • display advertisement

  • Doubleclick

  • point of sale

  • mass media

  • television

  • e-mail

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting