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Lotame vs Piano DMP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Lotame vs. Piano DMP is based on a specific set of business needs and context. The comparison uses 935 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Lotame and Piano DMP

Lotame, Piano DMP, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.

Piano DMP focuses on Engagement Management, Communication Management, Advertisement with Website, Segmentation And Targeting with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Lotame

Focus area

Software Failure Risk

  • low

logo Piano DMP

Focus area

Software Failure Risk

  • medium

About

Lotame: DMP Provider | Data Management Platform & Solutions

Real-time data, real-time segmentation

Age

2006

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

52

13

Total Goals
(we found evidences for)

13

3

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications



engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


lead qualification

lead qualification: demographic

lead qualification: behavioural



loyalty management

identify target customers


segmentation and targeting


helpdesk management



content management


generation of new leads


international marketing


products & pricelist management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve stakeholder relations

  • Scale best practices

  • Improve brand engagement

  • Build brand awareness

  • Improve visibility

  • See 10 more
  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

Top Channels

Channels Used

  • website

  • user generated content

  • e-mail

  • mobile

  • mobile app

  • promotions

  • blogs

  • print media

  • magazine

  • See 6 more
  • website

  • user generated content

  • e-mail

  • mobile

  • mobile app

  • promotions

  • blogs

  • print media

  • magazine

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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No Data

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Business Setting