Comparison Summary
Introducing Lotame and Playable
Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform, whereas Playable, IDOMOO, Spotlightr (formerly vooPlayer), etc., belong to a category of solutions that help Authoring and Publishing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Lotame covers Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
Playable focuses on Engagement Management with Video, Communication Management with Video, Campaign Management with E-Mail, Social Media Management with Video, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Lotame: DMP Provider | Data Management Platform & Solutions
Data Driven Video Marketing for Social Media and Email by Playable
Age
2006
Financials
SERIES D
PRIVATE
Business Need
Total Processes
(we found evidences for)
52
29
Total Goals
(we found evidences for)
13
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve efficiency
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Grow market share
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Improve stakeholder relations
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Scale best practices
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Improve brand engagement
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Build brand awareness
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Improve visibility
- See 10 more
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Improve ROI
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Increase sales & revenue
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Acquire customers
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Improve brand engagement
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Improve digital and social presence
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Enhance customer relationships
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Grow market share
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Launch new products
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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video
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e-mail
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social media
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website
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offline
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Instagram
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movies
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newsletter
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Twitter
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Facebook
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mass media
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television
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omnichannel
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causes and charity
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user generated content
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blogs
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games
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promotions
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on premises
- See 16 more
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video
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e-mail
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social media
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website
-
offline
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Instagram
-
movies
-
newsletter
-
Twitter
-
Facebook
-
mass media
-
television
-
omnichannel
-
causes and charity
-
user generated content
-
blogs
-
games
-
promotions
-
on premises
- See 16 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
