Overview: Mailchimp and Brevo as Email Marketing Category solutions.

Mailchimp and Brevo both offer robust email marketing solutions. Mailchimp excels in communication management and analytics, making it popular in large enterprises and marketing firms. Brevo focuses on essential communication and data features, appealing to industries like hospitality and publishing. Mailchimp provides extensive support options for users needing comprehensive contact and campaign management. Brevo offers consistent support with a streamlined approach. Each product targets distinct business goals and segments, providing solutions tailored to different operational needs.

Mailchimp: Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Brevo: Brevo, formerly Sendinblue, is an all-in-one platform for managing customer relationships through email, SMS, chat, and more. Businesses can start using Brevo for free.

Mailchimp and Brevo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Mailchimp provides diverse capabilities like communication and campaign management, matching the needs of businesses looking to manage campaigns and engagement effectively. read more →

Brevo offers core communication tools with a focus on workflow management, ideal for businesses requiring efficient communication processes. read more →

Business Goals

Mailchimp helps businesses acquire customers, enhance relationships, and boost sales, key for those wanting to increase revenue and brand awareness. read more →

Brevo supports goals like acquiring customers and internal communication improvements, suitable for businesses aiming to grow market share. read more →

Core Features

Mailchimp stands out with analytics, robust data handling, and AI-powered insights, designed to help users make informed marketing decisions. read more →

Brevo emphasizes integration and compliance with solid data import/export capabilities, focusing on straightforward data management. read more →

Vendor Support

Mailchimp offers extensive support options including 24/7 availability, ensuring users get timely help when managing complex marketing functions. read more →

Brevo provides adequate support with 24/7 service, meeting the needs of businesses requiring consistent guidance. read more →

Segments and Industries

Mailchimp caters to large enterprises and marketing sectors, making it valuable for a broad range of users seeking communication solutions. read more →

Brevo is preferred in hospitality and publishing industries, aligning with smaller enterprises looking for focused marketing solutions. read more →

Operational Alignment

Mailchimp integrates well into large-scale operations with complex workflows, offering flexibility in expansive marketing environments. read more →

Brevo suits businesses with simpler operational needs, ensuring alignment by offering essential communication functionalities. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Mailchimp and Brevo

How does Mailchimp and Brevo address your Communication Management Challenges?

Mailchimp allows users to create and send emails to a large number of recipients. Brevo offers similar capabilities but also enables users to automate personalized welcome emails. Mailchimp limits users to 1,000 emails per day, while Brevo charges based on the number of emails sent, not the size of the database. Both tools have limitations in their email delivery speed, with Mailchimp facing delays in drip funnels and Brevo experiencing slow delivery times.

"...It just makes sending emails that look good so much easier and it integrates into websites with ease...." Peer review by Simone F., Media, Development and Marketing Consultant, Non-Profit Organization Management

"...This means that our email are answered more often than when we send text only emails...." Peer review by Nathaniel Bradley, Website Manager, Crosbys

How does Mailchimp and Brevo facilitate Campaign Management?

Mailchimp and Brevo are both used to manage email marketing campaigns. Mailchimp provides a variety of templates and makes it easy to design and manage campaigns, while Brevo offers automation features and affordable pricing. Both platforms offer intuitive interfaces, but Mailchimp can be challenging for more complex campaigns. Brevo has limited customization options for contact segmentation and lacks an undo button.

"...Mailchimp is used at the organizatio to run email marketing campaigns to new and existing users...." Peer review by Gabriela Band, Sales Specialist, Ogilvy

"...You can also send countless emails, the rates are designed so that any small or medium business can acquire it, for us it saves us time, by using the chat I can connect instantly with my clients, its multiple functions have been very helpful for our campaigns of marketing...." Peer review by jose w, Equipo de marketing

What benefits does Mailchimp and Brevo offer for Advertisement?

Mailchimp and Brevo both offer email marketing and advertising features. Mailchimp provides more control over advertising campaigns, allowing users to personalize emails with photos, videos, and advertising. Brevo focuses on ease of use and versatility, enabling users to create marketing campaigns across multiple channels, including email, SMS, and social media. However, Brevo has been criticized for its limitations in advertising features and customer service.

"...I can mass email my entire mailing list and customize the ads with various tools. ...." Peer review by Zachary M., PhD and Research Assistant of Economics , Education

"...I really like how simple it is to work with SendinBlue, it has an incredible interface that is extremely easy to understand, its method of sending advertising by email is very good, the emails always reach their destination and the receiver is able to see the email, I can also Design and create amazing emails in a very easy way...." Peer review by Paul H, Marketing Staff, Publishing

What benefits does Mailchimp and Brevo offer for Engagement Management?

Mailchimp and Brevo both allow users to create engaging email campaigns and track customer interactions. Mailchimp emphasizes ease of use and is well-suited for smaller businesses, while Brevo offers more advanced features, including SMS marketing and customer support. However, both tools have limitations: Mailchimp has a cost barrier for larger lists, and Brevo can be inflexible for campaign engagement.

"...Additionally, the software is very easy to use and makes creating engaging email marketing campaigns as simple as possible. . ...." Peer review by Elizabeth H., Content Marketing Manager, Marketing and Advertising

"...With this tool I have been able to carry out an efficient marketing campaign through different social networks and the appearance of the page is very simple, which makes it very easy to carry out any type of activity, such as the use of "SMS Marketing "and" Email Marketing "also simplifies communication between our clients and it is easier for us to follow up on your questions...." Peer review by Denise H, Project Management, Oil & Energy

How efficiently Does Mailchimp and Brevo manage your Contact List Management?

Both Mailchimp and Brevo excel at managing contact lists. Mailchimp makes it easy to create, manage, and send emails to large lists of customers, while Brevo shines in its ability to import and categorize contacts, offering flexibility for different marketing campaigns. Mailchimp's segmentation features could be enhanced, and Brevo's contact folder management may present challenges.

"...Love that we are able to merge a contact list to MailChimp and can then customize the email contents...." Peer review by Samantha F., Education

"...SendinBlue combines great features regarding deliverability with everything you need in campaign management, newsletter design, list building, and contact management...." Peer review by Matthias R, CEO, Information Technology and Services