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Mailchimp vs HubSpot: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mailchimp vs. HubSpot is based on a specific set of business needs and context. The comparison uses 211028 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mailchimp and HubSpot

Mailchimp, Constant Contact, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mailchimp covers Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Advertisement with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless. " - Louise

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mailchimp

Focus area

Mailchimp is better than HubSpot for

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Mailchimp for

Software Failure Risk

  • medium

About

Become the brand you want to be with smarter marketing built for big things.

Marketing Automation Software for inbound marketing and sales

Age

2001

2006

Financials

SEED

IPO

Business Need

Total Processes
(we found evidences for)

143

161

Total Goals
(we found evidences for)

22

23

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications



engaging and following up

engaging with scheduling & cadence



contact list management

creating contact list

enriching contact list


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


searching for content



generation of new leads





sales document management

proposal & quote management


training & onboarding


competitive intelligence


social media marketing


segmentation and targeting


knowledge management

creating knowledge base


identify target customers

customise loyalty program

create engagement based loyalty




promotion management


customer feedback management

measuring customer satisfaction

measuring net promoter score





personalized marketing




lead qualification: technographic

lead qualification: demographic

lead qualification: behavioural


trade show marketing







subscription management



conversion management


discount management


products & pricelist management



relationship management



rating and review management






lifetime value management


business development


distribution management


courses & assessment

create learning path

track learning progress



follower management






performance management




relationship marketing




sales review & feedback





pipeline management


sales call management


international marketing




payment management



referral management


influencer marketing


billing and invoice management




touchpoint management


channel management


customer case management


sales incentive management




category management



opportunity management





community marketing




calendar management


membership management


conference call management


reputation management


revenue cycle management


advocacy management



motivation management




influencer management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Launch new products

  • Improve digital and social presence

  • Scale best practices

  • Improve brand engagement

  • Improve efficiency

  • Establish thought leadership

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve visibility

  • Improve consistency

  • Increase average basket value

  • Reduce bounce

  • Shorten ramp up time

  • Improve navigation

  • See 19 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting