Comparison Summary
Introducing Mailchimp and Klaviyo
Mailchimp, Constant Contact, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing, whereas Klaviyo, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Mailchimp covers Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Advertisement with Social Media, etc.
Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.
"I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales. " - Mary Chapman
"Outstanding, simple, sleek system that is intuitive, streamlined, and effective. " - Jonathan Bayme
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Become the brand you want to be with smarter marketing built for big things.
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Age
2001
2012
Financials
SEED
SERIES D
Business Need
Total Processes
(we found evidences for)
143
98
Total Goals
(we found evidences for)
22
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Build brand awareness
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Improve internal communications
-
Grow market share
-
Launch new products
-
Improve digital and social presence
-
Scale best practices
-
Improve brand engagement
-
Improve efficiency
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Establish thought leadership
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Increase customer life time value
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Improve stakeholder relations
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Improve visibility
-
Improve consistency
-
Increase average basket value
-
Reduce bounce
-
Shorten ramp up time
-
Improve navigation
- See 19 more
-
Increase sales & revenue
-
Enhance customer relationships
-
Acquire customers
-
Improve ROI
-
Increase customer life time value
-
Build brand awareness
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Scale best practices
-
Improve efficiency
-
Launch new products
-
Grow market share
-
Improve consistency
-
Improve digital and social presence
-
Increase average basket value
-
Shorten ramp up time
-
Improve stakeholder relations
-
Improve internal communications
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
-
text SMS
-
website
-
offline
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point of sale
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promotions
-
newsletter
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Facebook
-
user generated content
-
blogs
-
phone calls
-
coupons
-
chat
-
mass media
-
trade shows
-
omnichannel
-
mobile
-
Instagram
-
causes and charity
-
games
-
on premises
-
mobile app
-
review sites
-
Amazon
- See 22 more
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e-mail
-
social media
-
text SMS
-
website
-
offline
-
point of sale
-
promotions
-
newsletter
-
Facebook
-
user generated content
-
blogs
-
phone calls
-
coupons
-
chat
-
mass media
-
trade shows
-
omnichannel
-
mobile
-
Instagram
-
causes and charity
-
games
-
on premises
-
mobile app
-
review sites
-
Amazon
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
