Comparison Summary
Introducing Mailchimp and Lotame
Mailchimp, Constant Contact, Campaign Monitor, etc., belong to a category of solutions that help Email Marketing, whereas Lotame, Oracle Advertising, Porch Group Media, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Mailchimp covers Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Advertisement with Social Media, etc.
Lotame focuses on Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Become the brand you want to be with smarter marketing built for big things.
Lotame: DMP Provider | Data Management Platform & Solutions
Age
2001
2006
Financials
SEED
SERIES D
Business Need
Total Processes
(we found evidences for)
143
52
Total Goals
(we found evidences for)
22
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Build brand awareness
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Improve internal communications
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Grow market share
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Launch new products
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Improve digital and social presence
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Scale best practices
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Improve brand engagement
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Improve efficiency
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Establish thought leadership
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Increase customer life time value
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Improve stakeholder relations
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Improve visibility
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Improve consistency
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Increase average basket value
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Reduce bounce
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Shorten ramp up time
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Improve navigation
- See 19 more
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Acquire customers
-
Increase sales & revenue
-
Enhance customer relationships
-
Improve efficiency
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Grow market share
-
Improve stakeholder relations
-
Scale best practices
-
Improve brand engagement
-
Build brand awareness
-
Improve visibility
- See 10 more
Top Channels
Channels Used
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mass media
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television
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omnichannel
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website
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mobile
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offline
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phone calls
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social media
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trade shows
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video
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user generated content
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blogs
-
mobile app
-
point of sale
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promotions
- See 12 more
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mass media
-
television
-
omnichannel
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website
-
mobile
-
offline
-
phone calls
-
social media
-
trade shows
-
video
-
user generated content
-
blogs
-
mobile app
-
point of sale
-
promotions
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
