Mailchimp vs. Mailjet: Email Marketing Solution Comparison 2025

Overview: Mailchimp and Mailjet as Email Marketing Category solutions.

Mailchimp offers extensive capabilities in communication, campaign management, and analytics, making it a robust choice for larger enterprises seeking to build brand awareness and manage complex email marketing needs. Conversely, Mailjet focuses more on essential communication management and tracking, appealing to smaller businesses that require effective yet simplified tools for email campaigns and user engagement.

Mailchimp: Mailchimp leverages real-time behavior data and AI to boost customer conversions. The platform is user-friendly and free to start.

Mailjet: Mailjet streamlines emailing and boosts sales for marketing and developer teams. All email and SMS needs are served with one powerful service.

Mailchimp and Mailjet: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Mailchimp excels in communication management, sending and publishing communications, and campaign management. Its capabilities align with operational needs of businesses focusing on broad audience engagement. read more →

Mailjet supports basic communication management and campaign management. Its capabilities suit businesses needing straightforward tools for managing email campaigns. read more →

Business Goals

Mailchimp helps businesses acquire customers, enhance relationships, and increase sales. It's ideal for companies targeting significant growth and market expansion. read more →

Mailjet assists in scaling best practices and improving ROI. It's suitable for businesses focusing on refining their existing marketing strategies. read more →

Core Features

Mailchimp provides standout features like custom reports and integration options. These tools support real-time analytics and streamlined data handling. read more →

Mailjet offers analytics and compliance features, catering to users who prioritize monitoring and regulatory adherence in their campaigns. read more →

Vendor Support

Mailchimp offers robust support including 24/7 service and various channels such as email and chat. This is beneficial for users who may need immediate assistance. read more →

Mailjet offers essential support primarily through email and 24/7 service. This suits businesses with occasional support needs. read more →

Segments and Industries

Mailchimp is predominantly used by large enterprises and marketing industries. It fits well with businesses requiring extensive marketing tools and analytics. read more →

Mailjet appeals to smaller enterprises and is popular in computer software and information technology sectors. It's ideal for technical environments needing precise communication tools. read more →

Operational Alignment

Mailchimp integrates seamlessly with large scale operations, supporting complex and diverse campaign strategies across multiple channels. read more →

Mailjet aligns with operations that prioritize simplicity and efficiency, especially in environments focusing on fundamental communication processes. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Mailchimp and Mailjet

How efficiently Does Mailchimp and Mailjet manage your Communication Management?

Mailchimp and Mailjet are both communication management tools that can be used to send emails to large audiences. Mailchimp excels at providing templates for creating visually appealing emails and automated email sequences. Mailjet focuses on providing a robust and reliable platform for sending emails with API integration, making it a good choice for developers. Both Mailchimp and Mailjet have limitations on the number of emails that can be sent each day.

"...This program makes it very convenient to send out emails and announcements to many of our clients and contacts. ...." Peer review by Emmarose D., Office Administrator, Construction

"...This is the perfect solution for my needs: I define the email templates in a nice editor, get an ID, and then from my application i just call a command to send that email using the ID, along with my parameters...." Peer review by Verified Reviewer, Banking

Why is Mailchimp and Mailjet the best choice for Campaign Management?

Mailchimp and Mailjet are both designed to help manage email marketing campaigns. Both tools offer easy-to-use interfaces, templates, and analytics. Mailchimp is known for its user-friendliness and variety of templates, while Mailjet emphasizes segmentation and intuitive campaign management. Mailchimp's limitations include difficulty in setting up complex campaigns and scalability, while Mailjet has been criticized for its limited campaign dashboard features and navigation.

"...Overall it's a fantastic email marketing tool, affordable, and will give you excellent reporting on the campaign performance...." Peer review by Andrew K., Owner & Designer, Design

"...Its very easy to use and have all the features you want in an email-marketing software, like report of campaigns and automation...." Peer review by Miguel Pereira, Marketing and Advertising

What solutions does Mailchimp and Mailjet provide for Engagement Management?

Both Mailchimp and Mailjet enable businesses to create engaging email campaigns and track their performance. Mailchimp is well-suited for smaller businesses while Mailjet is often preferred by companies that send transactional emails or rely on automation. Mailchimp excels at email campaign design and real-time reporting. However, Mailchimp limits the free version's automation capabilities, hindering its capacity to send follow-up messages.

"...We also use the email sequences for sign ups and have success with initial engagement through those...." Peer review by Katie J, Content Strategist

"...My CRM team sends followup emails to our clients for post sales documentation...." Peer review by Director in Sales

What solutions does Mailchimp and Mailjet provide for Contact List Management?

Mailchimp and Mailjet both allow users to create and manage lists of contacts. Both tools offer straightforward methods for adding and removing subscribers from contact lists. Mailchimp excels at importing large lists of contacts and sending emails quickly. Mailjet provides advanced contact list management, but its interface can be challenging to navigate. Both platforms have limitations in contact list management, such as the inability to combine lists without duplicating contacts.

"...I was able to figure out how to design template emails and email large lists of contacts without any instruction...." Peer review by Eric N., IT Analyst, Retail