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Mailjet vs Litmus: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mailjet vs. Litmus is based on a specific set of business needs and context. The comparison uses 8531 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mailjet and Litmus

Mailjet, Litmus, Brevo, Robly, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mailjet covers Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, etc.

Litmus focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Collaboration with E-Mail, etc.

"Mailjet was the obvious choice for PetrolPrices.com when benchmarked against other solutions; as it was quick to implement, priced competitively and easy to operate. MJML (Mailjet’s Markup Language) gives us the ability to create our own templates, ...so we save time previously spent waiting for a 3rd party. Mailjet is the ideal solution for small fast moving companies with large email requirements who want direct control, but also good account support when necessary " - Jason Lloyd

"It's impossible to have all these different devices on hand so our team can test out all of the thousands of possible ways emails could display for different subscribers. Especially with the volume of emails we send, manual testing wasn't an option. " - Matt Lucas

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mailjet

Focus area

Mailjet is better than Litmus for

Software Failure Risk

  • medium

logo Litmus

Focus area

Litmus is better than Mailjet for

Software Failure Risk

  • medium

About

Mailjet - Email Delivery Service for Marketing & Developer Teams

Litmus: Email Marketing, Email Design & Email Testing Tools

Age

2010

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

79

98

Total Goals
(we found evidences for)

13

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up



helpdesk management


social media management

social media analytics

engaging on social media

scheduling post to social media


searching for content


competitive intelligence




training & onboarding


sales document management

contract management

proposal & quote management



segmentation and targeting


lead qualification

lead qualification: technographic

lead qualification: behavioural


customer feedback management


generation of new leads




loyalty management

identify target customers


reputation management





subscription management








account management


personalized marketing



customer case management


rating and review management


knowledge management


products & pricelist management


sales review & feedback



lifetime value management





trade show marketing



Top Goals

Goals Achieved

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Grow market share

  • Increase sales & revenue

  • Establish thought leadership

  • Improve brand engagement

  • Improve efficiency

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • See 10 more
  • Improve ROI

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Establish thought leadership

  • Improve internal communications

  • Improve consistency

  • Improve visibility

  • Increase average basket value

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more
  • e-mail

  • social media

  • user generated content

  • blogs

  • newsletter

  • mobile

  • offline

  • promotions

  • website

  • chat

  • Slack

  • trade shows

  • phone calls

  • Instagram

  • events

  • mobile app

  • video

  • Twitter

  • games

  • point of sale

  • on premises

  • causes and charity

  • coupons

  • mass media

  • television

  • support groups

  • Pinterest

  • Facebook

  • display advertisement

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting