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Manthan Customer360 vs mParticle: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Manthan Customer360 vs. mParticle is based on a specific set of business needs and context. The comparison uses 1083 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Manthan Customer360 and mParticle

Manthan Customer360, and mParticle belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Manthan Customer360 covers Communication Management, Campaign Management, Engagement Management, Lifetime Value Management, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Businesses looking for unified set of packaged applications supporting a range of descriptive, diagnostic, predictive and prescriptive analytics should consider Manthan. " - Gartner Magic Quadrant BI & Analytics

"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives. " - Nick Warner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Manthan Customer360

Focus area

Software Failure Risk

  • medium

logo mParticle

Focus area

mParticle is better than Manthan Customer360 for

Software Failure Risk

  • low

About

Customer Analytics Software delivering a comprehensive understanding of customers behavior

Customer data platform to simplify your customer data infrastructure

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

21

44

Total Goals
(we found evidences for)

5

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications


campaign management


engagement management

engaging and following up


lifetime value management



loyalty management

identify target customers


workflow management



customer feedback management


segmentation and targeting


lead qualification



training & onboarding



competitive intelligence



products & pricelist management


promotion management



generation of new leads


international marketing


compliance & governance


social media analytics


social media management

social media analytics


touchpoint management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase average basket value

  • Improve ROI

  • Increase customer life time value

  • Acquire customers

  • See 2 more
  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more
  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting