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Manthan Customer360 vs mParticle: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Manthan Customer360 medium Failure Risk for mParticle low
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Comparison Summary

This comparison report of Manthan Customer360 vs. mParticle is based on a specific set of business needs and context. The comparison uses 1083 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Manthan Customer360 and mParticle

Manthan Customer360, and mParticle belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Manthan Customer360 covers Communication Management, Campaign Management, Engagement Management, Lifetime Value Management, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Businesses looking for unified set of packaged applications supporting a range of descriptive, diagnostic, predictive and prescriptive analytics should consider Manthan. " - Gartner Magic Quadrant BI & Analytics

"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams. " - Judith Henrichsmann

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Manthan Customer360

Focus area

Software Failure Risk

  • medium

logo mParticle

Focus area

mParticle is better than Manthan Customer360 for

Software Failure Risk

  • low

About

Customer Analytics Software delivering a comprehensive understanding of customers behavior

Customer data platform to simplify your customer data infrastructure

Financials

SERIES D

SERIES E

Business Need

Total Processes
(we found evidences for)

21

44

Total Goals
(we found evidences for)

5

11

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (5)

Read Reviews (2)

sending & publishing communications

Read Reviews (5)

Read Reviews (2)

campaign management

Read Reviews (3)

Read Reviews (12)

engagement management

Read Reviews (3)

Read Reviews (70)

engaging and following up

Read Reviews (2)

Read Reviews (46)

lifetime value management

Read Reviews (2)

Read Reviews (1)

cross selling

Read Reviews (2)

Read Reviews (0)

loyalty management

Read Reviews (2)

Read Reviews (5)

identify target customers

Read Reviews (2)

Read Reviews (1)

workflow management

Read Reviews (2)

Read Reviews (4)

customer feedback management

Read Reviews (1)

Read Reviews (2)

segmentation and targeting

Read Reviews (1)

Read Reviews (5)

lead qualification

Read Reviews (1)

Read Reviews (5)

training & onboarding

Read Reviews (0)

Read Reviews (20)

competitive intelligence

Read Reviews (0)

Read Reviews (10)

products & pricelist management

Read Reviews (0)

Read Reviews (5)

promotion management

Read Reviews (0)

Read Reviews (5)

generation of new leads

Read Reviews (0)

Read Reviews (4)

international marketing

Read Reviews (0)

Read Reviews (3)

compliance & governance

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

social media management

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

touchpoint management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase average basket value

  • Improve ROI

  • Increase customer life time value

  • Acquire customers

  • See 2 more

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting