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Manthan Customer360 vs Optimove: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Manthan Customer360 vs. Optimove is based on a specific set of business needs and context. The comparison uses 10917 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Manthan Customer360 and Optimove

Manthan Customer360, and Optimove belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Manthan Customer360 covers Communication Management, Campaign Management, Engagement Management, Lifetime Value Management, etc.

Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.

"Manthan’s sweet spot is advanced customer analytics for retailers. Its robust customer data model underlies prebuilt KPIs and predictive scores, which retailers and other direct-to-consumer brands find alluring. " - The Forrester Wave, Customer Analytics Solutions, Q2 2018

"Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. " - Elizabeth Owens

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Manthan Customer360

Focus area

Software Failure Risk

  • medium

logo Optimove

Focus area

Optimove is better than Manthan Customer360 for

Software Failure Risk

  • low

About

Customer Analytics Software delivering a comprehensive understanding of customers behavior

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Financials

SERIES D

SERIES A

Business Need

Total Processes
(we found evidences for)

21

112

Total Goals
(we found evidences for)

5

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications


campaign management

campaign monitoring


engagement management

engaging and following up


lifetime value management



identify target customers


workflow management



customer feedback management

measuring customer satisfaction


personalized marketing



segmentation and targeting




lead qualification


relationship marketing


engaging on social media


social media analytics


managing social media account


scheduling post to social media


social media management

engaging on social media

social media analytics

managing social media account

scheduling post to social media



content publishing



searching for content


content management

content publishing

searching for content


helpdesk management


competitive intelligence




contact list management


rating and review management



training & onboarding


proposal & quote management


contract management



sales document management

proposal & quote management

contract management


database marketing



channel management


relationship management


products & pricelist management


trade show marketing



generation of new leads




touchpoint management


social media marketing


promotion management





knowledge management


customer case management


discount management




create learning path


courses & assessment

create learning path


performance management







sales call management




account management



category management




conference call management



business development




influencer marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase average basket value

  • Improve ROI

  • Increase customer life time value

  • Acquire customers

  • See 2 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Increase average basket value

  • Improve digital and social presence

  • Improve consistency

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more
  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting