Comparison Summary
This comparison report of Mapp Engage vs. Actito is based on a specific set of business needs and context. The comparison uses 1039 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Mapp Engage and Actito
Mapp Engage, and Actito belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Mapp Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.
Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.
"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience. " - Gaetano Gasperini
"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Cross-Channel Marketing for automated multi-step marketing campaigns
Agile Marketing Automation Platform for customer engagement
Age
1998
Financials
PRIVATE
SEED
Business Need
Total Processes
(we found evidences for)
32
36
Total Goals
(we found evidences for)
7
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Scale best practices
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
- See 4 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Improve internal communications
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Increase sales & revenue
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Improve digital and social presence
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Improve efficiency
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Enter new markets internationally or locally
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Scale best practices
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Increase customer life time value
- See 7 more
Top Channels
Channels Used
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
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print media
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magazine
- See 10 more
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
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print media
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magazine
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
