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Mapp Engage vs Mapp Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mapp Engage vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 1532 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Engage and Mapp Cloud

Mapp Engage, and Mapp Cloud belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli

"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams. " - Martin Nguyen

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Engage

Focus area

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than Mapp Engage for

Software Failure Risk

  • low

About

Cross-Channel Marketing for automated multi-step marketing campaigns

Insight-led Customer Experience Platform with Real-time Insights

Age

1998

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

32

49

Total Goals
(we found evidences for)

7

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management




lifetime value management



generation of new leads


segmentation and targeting


contact list management


workflow management



touchpoint management


channel management


business development


personalized marketing




content management


loyalty management

identify target customers


communication management

sending & publishing communications




customer case management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • See 4 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more
  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting