Comparison Summary
This comparison report of Mapp Intelligence vs. FirstHive is based on a specific set of business needs and context. The comparison uses 1125 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Mapp Intelligence and FirstHive
Mapp Intelligence, FirstHive, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.
FirstHive focuses on Engagement Management with Social Media, Social Media Management with Text SMS, Social Media Marketing with E-Mail, Communication Management with Text SMS, etc.
"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better. " - Steven Doak
"FirstHive enables marketers to create identity classes of customers, especially when it looks at anonymous customer interactions across multiple channels, and enables tracking and segmentation of such customers, which is not possible via traditional... means. " - Landmark Insurance
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Customer Data Platform to build persistent customer identities
Age
1998
Financials
PRIVATE
NA
Business Need
Total Processes
(we found evidences for)
35
44
Total Goals
(we found evidences for)
11
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Scale best practices
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Grow market share
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Increase customer life time value
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Launch new products
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
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Increase average basket value
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Improve consistency
- See 8 more
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Improve ROI
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
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Improve visibility
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Increase customer life time value
- See 4 more
Top Channels
Channels Used
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social media
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text SMS
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e-mail
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mobile
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Twitter
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LinkedIn
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Facebook
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Instagram
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website
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mobile app
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offline
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point of sale
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channel partners
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phone calls
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newsletter
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user generated content
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blogs
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mass media
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television
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brochure
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out of home
- See 18 more
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social media
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text SMS
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e-mail
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mobile
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Twitter
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LinkedIn
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Facebook
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Instagram
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website
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mobile app
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offline
-
point of sale
-
channel partners
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phone calls
-
newsletter
-
user generated content
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blogs
-
mass media
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television
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brochure
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out of home
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
