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Mapp Intelligence vs Mapp Cloud: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Mapp Intelligence low Failure Risk for Mapp Cloud low
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Comparison Summary

This comparison report of Mapp Intelligence vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 1667 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mapp Intelligence and Mapp Cloud

Mapp Intelligence, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform, whereas Mapp Cloud, Listrak, Pushwoosh, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli

"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams. " - Martin Nguyen

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mapp Intelligence

Focus area

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than Mapp Intelligence for

Software Failure Risk

  • low

About

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Insight-led Customer Experience Platform with Real-time Insights

Age

1998

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

35

49

Total Goals
(we found evidences for)

11

13

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (56)

Read Reviews (150)

engaging and following up

Read Reviews (37)

Read Reviews (107)

lead analytics

Read Reviews (39)

Read Reviews (59)

forecasting

Read Reviews (20)

Read Reviews (45)

channel marketing

Read Reviews (12)

Read Reviews (36)

lifetime value management

Read Reviews (12)

Read Reviews (3)

contact list management

Read Reviews (8)

Read Reviews (5)

contacts history

Read Reviews (5)

Read Reviews (0)

lead qualification

Read Reviews (7)

Read Reviews (1)

lead qualification: behavioural

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (6)

Read Reviews (34)

generation of new leads

Read Reviews (6)

Read Reviews (9)

segmentation and targeting

Read Reviews (3)

Read Reviews (1)

sales document management

Read Reviews (3)

Read Reviews (1)

proposal & quote management

Read Reviews (3)

Read Reviews (1)

customer case management

Read Reviews (2)

Read Reviews (2)

business development

Read Reviews (2)

Read Reviews (2)

personalized marketing

Read Reviews (1)

Read Reviews (12)

workflow management

Read Reviews (1)

Read Reviews (8)

content management

Read Reviews (0)

Read Reviews (2)

loyalty management

Read Reviews (0)

Read Reviews (3)

identify target customers

Read Reviews (0)

Read Reviews (2)

communication management

Read Reviews (0)

Read Reviews (8)

sending & publishing communications

Read Reviews (0)

Read Reviews (7)

channel management

Read Reviews (0)

Read Reviews (28)

touchpoint management

Read Reviews (0)

Read Reviews (4)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting