Comparison Summary
This comparison report of Mapp Intelligence vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 1126 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Mapp Intelligence and Zeta Marketing Platform
Mapp Intelligence, Zeta Marketing Platform, Amperity Customer Data Management, NGDATA, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Mapp Intelligence covers Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli
"Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. " - Łukasz Wójcik
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Mapp Intelligence
Focus area
Mapp Intelligence is better than Zeta Marketing Platform for
Software Failure Risk
About
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Data-Driven Marketing Platform to power customer acquisition and retention.
Age
1998
Financials
PRIVATE
SERIES F
Business Need
Total Processes
(we found evidences for)
35
43
Total Goals
(we found evidences for)
11
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Scale best practices
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Grow market share
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Increase customer life time value
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Launch new products
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
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Increase average basket value
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Improve consistency
- See 8 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
-
Grow market share
-
Increase average basket value
-
Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
-
social media
-
mass media
-
television
-
mobile
-
display advertisement
-
newsletter
-
phone calls
-
offline
-
on premises
-
games
-
promotions
-
channel partners
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
