Overview: Marketing Cloud Intelligence (formerly Datorama) and Crayon as Marketing Data Intelligence Category solutions.

Marketing Cloud Intelligence and Crayon both excel in the marketing data intelligence space yet cater to distinct business needs. Marketing Cloud Intelligence is ideal for enterprises looking to boost lead analytics and manage social media, while Crayon is perfect for those focusing on competitive intelligence and product marketing. The choice hinges on whether the business prioritizes detailed analytics capabilities or competitive benchmarking and content management. Enterprises large and small can find valuable insights with either tool based on their strategic imperatives.

Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Crayon: Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Marketing Cloud Intelligence (formerly Datorama) and Crayon: Best Use cases based on the customer satisfaction data

Marketing Cloud Intelligence (formerly Datorama)

Key Capabilities Supported

Marketing Cloud Intelligence supports lead analytics, advertisement, and social media management. It aligns with operational needs for managing campaigns and improving audience engagement. read more →

Crayon offers competitive intelligence and product marketing capabilities. These support operational needs to track competitors and improve product offerings. read more →

Business Goals

Marketing Cloud Intelligence helps in improving ROI and expanding market presence, making it suitable for businesses aiming to grow customer relationships. read more →

Crayon targets goals like growing market share and launching new products, aligning well with businesses focused on new product introductions and scaling. read more →

Core Features

Marketing Cloud Intelligence excels with AI-powered analytics and custom reports, meeting enterprise needs for detailed data insights and integration. read more →

Crayon provides powerful analytics and custom reports along with integration capabilities, which are essential for competitive and product-focused strategies. read more →

Vendor Support

Marketing Cloud Intelligence offers round-the-clock support with options like chat, email, and phone, catering to high operational demands. read more →

Crayon includes 24/7 support and a focus on training & onboarding, reflecting its adaptability to complex environments and customer onboarding needs. read more →

Segments and Industries

Marketing Cloud Intelligence serves predominantly large enterprises, with a strong focus on marketing and advertising industries. read more →

Crayon is widely adopted by the computer software industry and serves both large enterprises and mid-market businesses. read more →

Operational Alignment

Marketing Cloud Intelligence integrates well into enterprises looking for comprehensive analytics across social media, email, and mobile platforms. read more →

Crayon fits into workflows requiring competitive benchmarking and product marketing via social media and user-generated content. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Marketing Cloud Intelligence (formerly Datorama) and Crayon

What solutions does Marketing Cloud Intelligence (formerly Datorama) and Crayon provide for Engagement Management?

Marketing Cloud Intelligence Formerly Datorama focuses on measuring and optimizing customer engagement across various channels, including email, mobile, and social media. It helps marketers understand how customers interact with marketing campaigns and provides insights for improving engagement. Crayon, on the other hand, helps businesses monitor and analyze competitor activity, providing insights for strategic planning and competitive advantage. While both tools aim to improve engagement, Marketing Cloud Intelligence Formerly Datorama focuses on customer engagement, while Crayon focuses on competitive engagement. Crayon faces challenges in getting users consistently engaged with the tool.

"...Ran Sarig, CEO and co-founder of Datorama, stated in a press release that the acquisition will enhance Salesforce s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today s marketing and consumer engagement ecosystem...." Salesforce Pens $800 Million Acquisition of Datorama

"...Promote your dashboards and battlecards with a Minimum Viable Product instead of waiting for the holy grail: choosing the right champions will put you in a great position when it comes to engagement and use...." Peer review by Stephane C., Head of Sales Enablement, Europe