Marketing Cloud Intelligence (formerly Datorama) vs. Voluum: Marketing Data Intelligence Solution Comparison 2025

Overview: Marketing Cloud Intelligence (formerly Datorama) and Voluum as Marketing Data Intelligence Category solutions.

Marketing Cloud Intelligence and Voluum are robust tools in the Marketing Data Intelligence category. Marketing Cloud Intelligence is tailored for enterprises and excels in analytics, offering a plethora of features that enhance customer relationships and market share expansion. Voluum is ideal for diverse business sizes, focusing on advertisement and campaign management to improve ROI. Both provide 24/7 support, with Marketing Cloud Intelligence having a substantial enterprise user base and Voluum providing a strong presence in advertising and internet sectors.

Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.

Voluum: Voluum offers advanced ad tracking, analysis, and optimization for media buyers. Key features include comprehensive campaign insights and scalable performance metrics.

Marketing Cloud Intelligence (formerly Datorama) and Voluum: Best Use cases based on the customer satisfaction data

Marketing Cloud Intelligence (formerly Datorama)

Key Capabilities Supported

Marketing Cloud Intelligence facilitates lead analytics and social media management, helping businesses optimize their communication strategies. read more →

Voluum offers robust advertisement capabilities and campaign monitoring, catering to businesses focused on ad performance. read more →

Business Goals

Marketing Cloud Intelligence helps improve ROI and enter new markets, aligning with growth-oriented companies. read more →

Voluum focuses on boosting ROI and customer acquisition, ideal for businesses increasing sales and revenue. read more →

Core Features

Marketing Cloud Intelligence provides AI-powered analytics and custom reports, ideal for large data-driven enterprises. read more →

Voluum includes valuable analytics and integration features, catering to users who need data import and security. read more →

Vendor Support

Marketing Cloud Intelligence offers comprehensive 24/7 support, addressing complex enterprise needs. read more →

Voluum provides 24/7 support, though fewer options, ensuring convenience for users needing quick assistance. read more →

Segments and Industries

Marketing Cloud Intelligence fits well in marketing and advertising sectors, with a strong enterprise presence. read more →

Voluum is favored by marketing and internet enterprises, suitable for various business sizes including small ones. read more →

Operational Alignment

Marketing Cloud Intelligence fits seamlessly into enterprise operations, suited for enhancing marketing performance. read more →

Voluum integrates well with advertising workflows, supporting businesses focused on campaign management and media buying. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Marketing Cloud Intelligence (formerly Datorama) and Voluum

How does Marketing Cloud Intelligence (formerly Datorama) and Voluum address your Advertisement Challenges?

Marketing Cloud Intelligence Formerly Datorama consolidates data from various marketing and advertising platforms into a single system, allowing for centralized reporting and data visualization. Voluum offers user-friendly tools for managing large sets of advertising data and integrates with major advertising platforms. Both tools facilitate ad management and reporting, but Marketing Cloud Intelligence Formerly Datorama focuses on data consolidation, while Voluum emphasizes integration with various ad formats and platforms. A limitation of both tools is that they may not support all data sources or formats.

"...We are connecting from Google AdWords, Analytics, Google Sheets and Bing Ads mostly...." Peer review by Laura H., Marketing and Advertising

"...It’s intuitive and user-friendly, giving me the ability to manage large sets of advertising data...." Testimonial by John Crestani, Affiliate Marketing Expert

Why is Marketing Cloud Intelligence (formerly Datorama) and Voluum the best choice for Campaign Management?

Marketing Cloud Intelligence Formerly Datorama helps manage marketing programs by aggregating data from various sources and presenting it in a unified view. It allows for customization and real-time campaign tracking, providing insights for efficient client management. Voluum focuses on managing affiliate campaigns, offering features like traffic distribution and anti-fraud tools. It allows users to track campaigns, understand performance, and optimize for profitability. Both tools have limitations; for example, Marketing Cloud Intelligence Formerly Datorama lacks the ability to pull custom metrics, while Voluum requires improvement in customizable notifications for campaign monitoring.

"...I m a web developer building a data visualization dashboard for a client that uses datorama for their their clients marketing campaigns and BI...." Peer review by Alex Z, Software Engineer, Computer Software

"...Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more...." Peer review from Codewise