Voluum: Use-Cases, Insights and Reviews | 2026 Cuspera

Voluum helped Vicious Marketing rebuild a UK casino's acquisition system. The casino was spending £510,000 per month but lacked tracking for player acquisition. Vicious Marketing used Voluum to imple...ment end-to-end server-to-server tracking. This enabled precise attribution and smarter budget allocation. As a result, eCPA dropped 18% from $170 to $139.40 in five months. First-time depositor volume rose from 3,000 to 3,659 per month. The casino saved $853,769 in the first year and achieved a 329% ROI over three years.
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Voluum helped MegaPerya, a PAGCOR-licensed iGaming operator in the Philippines, gain zone-level visibility across multiple ad networks. Before Voluum, the team struggled to see which sites or sources... drove campaign performance. Voluum became the tracking layer, working with their internal data systems to guide daily optimization. The team now spends budget more efficiently and saves time by focusing on data-backed improvements. Reporting is easier and optimization decisions are faster, leading to better campaign results.
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Voluum helped Medier, a creative marketing agency in the iGaming sector, unify campaign data across display, network, and affiliate channels. Before Voluum, Medier struggled to connect campaign perfo...rmance data and affiliate systems, leading to manual reporting and unreliable data. With Voluum, they cut costs by 15% and increased sales and leads by 20%. The team spent 40% less time on manual reporting and managed 35% more campaigns. Workflow efficiency improved by 50%.
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Voluum helped Kingbet Media, a leading Greek iGaming affiliate network, unify campaign tracking across multiple platforms. Before Voluum, the team relied on Google Ads reporting, which left gaps in d...ata and slowed optimization. With Voluum as a centralized hub, Kingbet Media now saves about one hour per day on reporting. The team can act on live campaign data faster and optimize more precisely. This shift has improved both speed and accuracy in their marketing operations.
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Voluum helped Apptimus, a performance marketing agency, launch a new business line focused on Meta campaigns. Apptimus needed reliable server-to-server conversion tracking to optimize campaigns and f...eed accurate data to Meta. Voluum provided a central tracking system, connecting advertisers, Meta, and campaign reporting in one place. This setup enabled Apptimus to achieve a 280% ROAS, reduce costs by 18%, and save up to 40% of time on reporting and campaign management. The agency now manages all campaign data from a single dashboard.
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Voluum helped Betcomrade, a Greek iGaming affiliate agency, cut cost per FTD by over 50% across Google and Meta. Before Voluum, Betcomrade struggled with fragmented data and manual reporting. Voluum ...unified all channels and automated conversion tracking. Registrations nearly tripled on Google and doubled on Meta. The team now relies on real-time analytics and anti-fraud features for better campaign decisions.
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