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Maximizer CRM vs iContact: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Maximizer CRM vs. iContact is based on a specific set of business needs and context. The comparison uses 12236 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Maximizer CRM and iContact

Maximizer CRM, workbooks.com, Microsoft Dynamics 365 for Sales, etc., belong to a category of solutions that help CRM, whereas iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Maximizer CRM covers Contact List Management with E-Mail, Engagement Management, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

"With Maximizer CRM, at any given time our managers can just click a button to see the key metrics they need, as opposed to someone manually creating graphs and charts that could take days. " - BARB WILHELM

"With iContact, we manage different lists of subscribers such as investors, corporate players, or entrepreneurs; this allows us to segment our messages to the right audience for better engagement. I can say without a doubt, email marketing with iCont...act is our biggest driver of traffic to the conference event website, accounting for 50% of the page’s traffic each month. " - Emily McLoughlin

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Maximizer CRM

Focus area

Maximizer CRM is better than iContact for

Software Failure Risk

  • medium

logo iContact

Focus area

iContact is better than Maximizer CRM for

Software Failure Risk

  • medium

About

Maximizer CRM | SALES CRM SOFTWARE - PIPELINE MANAGEMENT

iContact | Affordable Email Marketing Solution

Age

1987

2003

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

83

88

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


contact list management

creating contact list


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign monitoring


sales document management

proposal & quote management

contract management



relationship management



customer case management



trade show marketing



training & onboarding


generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media


follower management


opportunity management



helpdesk management



calendar management



sales call management

meeting management


knowledge management


conversion management


loyalty management

customise loyalty program

identify target customers



customer feedback management

measuring customer satisfaction


pipeline management



competitive intelligence


products & pricelist management


lifetime value management


rating and review management



lead qualification

lead qualification: technographic

lead qualification: demographic


database marketing


business development


account management




content management

content publishing




performance management



segmentation and targeting





promotion management




social media marketing




subscription management


outbound marketing




distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Improve ROI

  • Improve stakeholder relations

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve consistency

  • Improve visibility

  • Launch new products

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more
  • e-mail

  • social media

  • website

  • newsletter

  • phone calls

  • offline

  • promotions

  • Facebook

  • point of sale

  • mobile

  • on premises

  • user generated content

  • blogs

  • video

  • print media

  • Twitter

  • magazine

  • causes and charity

  • LinkedIn

  • mobile app

  • coupons

  • movies

  • newspaper

  • Facebook page

  • trade shows

  • chat

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting