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Meltwater Social Media Analytics vs Followerwonk: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Meltwater Social Media Analytics vs. Followerwonk is based on a specific set of business needs and context. The comparison uses 1915 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Social Media Analytics and Followerwonk

Meltwater Social Media Analytics, Followerwonk, Dash Hudson, Sprinklr Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Social Media Analytics covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

Followerwonk focuses on Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Social Media Analytics

Focus area

Software Failure Risk

  • medium

logo Followerwonk

Focus area

Software Failure Risk

  • medium

About

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Followerwonk: Tools for Twitter Analytics, Bio Search and More

Financials

M&A

Business Need

Total Processes
(we found evidences for)

56

38

Total Goals
(we found evidences for)

10

11

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign monitoring

campaign analytics


content publishing



social media marketing


competitive intelligence




influencer management





touchpoint management


reputation management



customer feedback management

measuring customer satisfaction




workflow management




international marketing


influencer marketing


segmentation and targeting


follower management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Build brand awareness

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • social media

  • Twitter

  • offline

  • on premises

  • e-mail

  • user generated content

  • blogs

  • promotions

  • video

  • LinkedIn

  • phone calls

  • Instagram

  • Facebook

  • website

  • mobile

  • mobile app

  • See 13 more
  • social media

  • Twitter

  • offline

  • on premises

  • e-mail

  • user generated content

  • blogs

  • promotions

  • video

  • LinkedIn

  • phone calls

  • Instagram

  • Facebook

  • website

  • mobile

  • mobile app

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting