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Meltwater Social Media Analytics vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Meltwater Social Media Analytics medium Failure Risk for itracMarketer Platform low
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Comparison Summary

This comparison report of Meltwater Social Media Analytics vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 1914 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Meltwater Social Media Analytics and itracMarketer Platform

Meltwater Social Media Analytics, Dash Hudson, Sprinklr Social, etc., belong to a category of solutions that help Social Media Marketing, whereas itracMarketer Platform, RD Station, Higher Logic Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Meltwater Social Media Analytics covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with Social Media, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Meltwater Social Media Analytics

Focus area

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Meltwater Social Media Analytics | Empowering marketers with social insights for action

Email & Marketing Automation CRM Platform to improve and grow business.

Financials

NA

Business Need

Total Processes
(we found evidences for)

56

52

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction

social media management

Read Reviews (145)

Read Reviews (22)

social media analytics

Read Reviews (86)

Read Reviews (5)

monitoring social media

Read Reviews (32)

Read Reviews (8)

engaging on social media

Read Reviews (8)

Read Reviews (7)

scheduling post to social media

Read Reviews (7)

Read Reviews (1)

managing social media account

Read Reviews (2)

Read Reviews (0)

engagement management

Read Reviews (72)

Read Reviews (29)

engaging and following up

Read Reviews (58)

Read Reviews (25)

communication management

Read Reviews (50)

Read Reviews (23)

tracking & monitoring communications

Read Reviews (32)

Read Reviews (9)

sending & publishing communications

Read Reviews (16)

Read Reviews (13)

campaign management

Read Reviews (21)

Read Reviews (16)

campaign monitoring

Read Reviews (7)

Read Reviews (0)

campaign analytics

Read Reviews (4)

Read Reviews (5)

content management

Read Reviews (11)

Read Reviews (4)

content publishing

Read Reviews (4)

Read Reviews (0)

content curation

Read Reviews (2)

Read Reviews (0)

public relations

Read Reviews (11)

Read Reviews (1)

social media marketing

Read Reviews (10)

Read Reviews (5)

competitive intelligence

Read Reviews (9)

Read Reviews (1)

influencer management

Read Reviews (4)

Read Reviews (0)

touchpoint management

Read Reviews (2)

Read Reviews (0)

reputation management

Read Reviews (2)

Read Reviews (0)

customer feedback management

Read Reviews (2)

Read Reviews (9)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (1)

workflow management

Read Reviews (2)

Read Reviews (8)

international marketing

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (1)

Read Reviews (3)

contact list management

Read Reviews (1)

Read Reviews (14)

lead qualification

Read Reviews (1)

Read Reviews (2)

generation of new leads

Read Reviews (1)

Read Reviews (2)

segmentation and targeting

Read Reviews (1)

Read Reviews (3)

relationship management

Read Reviews (0)

Read Reviews (3)

distribution management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • See 7 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting