cuspera logo CUSPERA

Mixpanel vs Google Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mixpanel vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 144150 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mixpanel and Google Analytics

Mixpanel, Google Analytics, Woopra, Kissmetrics, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mixpanel covers Engagement Management with Website, Products & Pricelist Management, Funnel Analysis with Mobile, Product Marketing, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

"Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. " - Robert Chi

"Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. " - Kai Tsang

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mixpanel

Focus area

Mixpanel is better than Google Analytics for

Software Failure Risk

  • medium

logo Google Analytics

Focus area

Google Analytics is better than Mixpanel for

Software Failure Risk

  • medium

About

Self-serve product analytics to convert, engage, and retain users

Web analytics service that provides statistics and basic analytical tools

Age

2009

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

77

145

Total Goals
(we found evidences for)

16

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


products & pricelist management



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



campaign monitoring


competitive intelligence



social media management

social media analytics

engaging on social media

scheduling post to social media



sales document management

proposal & quote management

contract management


workflow management



customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


loyalty management

identify target customers

customise loyalty program




lead qualification: behavioural

lead qualification: technographic



segmentation and targeting



conversion management




generation of new leads


sales review & feedback


community building



knowledge management



relationship management




rating and review management



relationship marketing


personalized marketing


contact list management



trade show marketing


account management







sales call management


social media marketing





create learning path


track learning progress


courses & assessment

create learning path

track learning progress




business development



performance management




channel management


influencer marketing





touchpoint management


promotion management


geographic segmentation



international marketing


referral management


discount management



follower management





database marketing


advocacy management


community marketing



category management


revenue cycle management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Improve brand engagement

  • Improve visibility

  • Manage risk

  • Build brand awareness

  • See 13 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting