Comparison Summary
Introducing Mixpanel and VWO
Mixpanel, Woopra, Kissmetrics, etc., belong to a category of solutions that help Digital Analytics, whereas VWO, Dynamic Yield, crazyegg, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Mixpanel covers Engagement Management with Website, Products & Pricelist Management, Funnel Analysis with Mobile, Product Marketing, etc.
VWO focuses on Engagement Management with Website, Helpdesk Management with Website, Generation Of New Leads with Website, Social Media Management with Social Media, etc.
"Data pipelines saves us a lot of coding time. Before you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. This shortened the test-to-deployment cycle on the data side considerably. " - Robert Chi
"Optimizing the optimization process is often just as important as the tests themselves. Prioritizing where you invest energy will give you better returns by emphasizing pages that are more important to the business " - Chris Goward
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Self-serve product analytics to convert, engage, and retain users
All-in-One A/B Testing and Conversion Optimization Platform
Age
2009
2010
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
77
90
Total Goals
(we found evidences for)
16
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Launch new products
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Increase customer life time value
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Increase sales & revenue
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Improve ROI
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Scale best practices
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Improve efficiency
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Enter new markets internationally or locally
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Grow market share
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Improve internal communications
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Improve digital and social presence
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Improve brand engagement
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Improve visibility
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Manage risk
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Build brand awareness
- See 13 more
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Increase sales & revenue
-
Acquire customers
-
Enhance customer relationships
-
Scale best practices
-
Improve efficiency
-
Improve ROI
-
Reduce bounce
-
Launch new products
-
Improve digital and social presence
-
Increase customer life time value
-
Improve consistency
-
Build brand awareness
-
Enter new markets internationally or locally
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Increase average basket value
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Grow market share
-
Improve brand engagement
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Improve navigation
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Improve stakeholder relations
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Establish thought leadership
- See 16 more
Top Channels
Channels Used
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website
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social media
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user generated content
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blogs
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e-mail
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mobile
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phone calls
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offline
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promotions
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video
-
display advertisement
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chat
-
point of sale
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support groups
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games
-
Facebook
-
coupons
-
events
-
trade shows
-
mobile app
-
LinkedIn
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newsletter
-
review sites
-
Amazon
-
out of home
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brochure
-
text SMS
-
Slack
-
Facebook page
-
on premises
- See 27 more
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website
-
social media
-
user generated content
-
blogs
-
e-mail
-
mobile
-
phone calls
-
offline
-
promotions
-
video
-
display advertisement
-
chat
-
point of sale
-
support groups
-
games
-
Facebook
-
coupons
-
events
-
trade shows
-
mobile app
-
LinkedIn
-
newsletter
-
review sites
-
Amazon
-
out of home
-
brochure
-
text SMS
-
Slack
-
Facebook page
-
on premises
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
