Guiding you to choose between MoEngage vs. CleverTap: 2024

Comparison Summary

MoEngage: MoEngage is a customer engagement platform that analyzes user behavior, creates smart segments, and launches omnichannel campaigns. It enhances customer relationships through powerful segmentation, AI optimization, and personalized touchpoints.

CleverTap: Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

MoEngage and CleverTap: Customer Satisfaction Data

Most deployed common Use Cases for MoEngage and CleverTap

What Are the key features of MoEngage and CleverTap for Customer Engagement?

Moengage and Clevertap are similar in that both platforms use analytics to understand user behavior and personalize engagement strategies. They both focus on mobile-first engagement and utilize push notifications, email, and SMS to communicate with users. Moengage, however, offers a full-stack solution with a single dashboard, while Clevertap emphasizes its use of real-time analytics. Clevertap also has a limitation in that it can be difficult to create campaigns based on phone numbers.

"...We also added predictive campaigns based on user behavior in order to engage the user from one product to another...." Testimonial by Kunal Dubey, Head of Marketing, Vedantu

"...CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale...." Testimonial by Elliot Goldwater, Director, BD & Partnerships, Sendgrid

How can MoEngage and CleverTap optimize your Campaign Management Workflow?

Moengage and Clevertap both support creating marketing campaigns and tracking their performance. Moengage emphasizes multi-channel campaign management and access control, allowing for specific user permissions. Clevertap excels in personalization, offering advanced behavioral segmentation and customized campaigns through various channels like push notifications and scheduled offers. Clevertap offers extensive data analytics and reporting, including custom dashboards, while Moengage provides a more basic reporting system. Both tools have limitations, with Clevertap experiencing difficulties in personalization and campaign organization, while Moengage has a basic user interface.

"...Setting up the campaigns and marketing automation suite is really awesome..." Peer review by Karan C

"...The campaign reporting lets you look at most important metrics...." Peer review by Monit M, Web Developer, Information Technology and Services

What Are the key features of MoEngage and CleverTap for Customer Onboarding?

Moengage and Clevertap are similar in that they both assist businesses in onboarding new customers and engaging with them. Moengage focuses on driving customer lifetime value by offering a comprehensive platform for onboarding, engagement, retention, and reactivation. Clevertap emphasizes personalized onboarding journeys and omnichannel campaigns to enhance user engagement and retention. A key difference is that Moengage offers a more user-friendly onboarding experience, while Clevertap requires more technical knowledge and understanding of development practices. One limitation of both platforms is that they both require initial setup and configuration before they can be fully utilized.

"...It definitely helps with the company growth by adding a lot of value to events like, customer onboarding, customer retention...." Peer review by Shalini S.

"...What i like best from clevertap is its journey feature that can create automatic flow of engagement starting from user onboarding, user purchasing, and prevent user churn...." Peer review by Ikhwan T, myIM3 Product Manager, Telecommunications

How does MoEngage and CleverTap address your Segmentation And Targeting Challenges?

Moengage and Clevertap both allow for segmented targeting based on user behavior and attributes. Moengage focuses on personalized email campaigns and has a feature for AI-based optimization, while Clevertap emphasizes mobile engagement and provides a granular behavioral segmentation engine. Both tools have limitations, for example, Moengage has faced issues with targeting and segmentation, and Clevertap's past behavior segments refresh only once a day.

"...The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management...." Peer review