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MoEngage vs Oracle Advertising and Customer Experience (CX): 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of MoEngage vs. Oracle Advertising and Customer Experience (CX) is based on a specific set of business needs and context. The comparison uses 7130 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing MoEngage and Oracle Advertising and Customer Experience (CX)

MoEngage, CleverTap, Swrve, etc., belong to a category of solutions that help Mobile Marketing, whereas Oracle Advertising and Customer Experience (CX), Ushur, Genesys Cloud, etc., belong to a category of solutions that help Customer Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

MoEngage covers Customer Engagement, Campaign Management, Customer Onboarding, Segmentation And Targeting with E-Mail, etc.

Oracle Advertising and Customer Experience (CX) focuses on Engagement Management, Loyalty Management, Advertisement, Campaign Management with Omnichannel, etc.

"We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and prov...ides limitless segmentation and engagement opportunities to drive growth. " - Niti Nirvan

"We wanted to strengthen the relationships we had with customers amid a diversification of services offered and increasing digitalization. Oracle B2C Service works with a variety of services, and it really made us feel like it was the cloud service b...est suited to building strong relationships with customers. " - Takanori Takizawa

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo MoEngage

Focus area

MoEngage is better than Oracle Advertising and Customer Experience (CX) for

Software Failure Risk

  • low

logo Oracle Advertising and Customer Experience (CX)

Focus area

Software Failure Risk

  • low

About

AI driven Omni Channel Marketing Platform to drive customer engagement

CX Cloud to build, manage, and maintain customer relationships.

Age

1977

Financials

SERIES E

IPO

Business Need

Total Processes
(we found evidences for)

77

82

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


training & onboarding


segmentation and targeting


social media management

social media analytics

engaging on social media


communication management

sending & publishing communications

tracking & monitoring communications




personalized marketing




identify target customers

customise loyalty program



Scheduling & dispatching



workflow management


lifetime value management


influencer marketing


competitive intelligence


contact list management


rating and review management



channel management


helpdesk management


sales document management

contract management

proposal & quote management


content management


products & pricelist management


customer feedback management

measuring customer satisfaction


touchpoint management








international marketing


knowledge management


lead qualification

lead qualification: technographic




conversion management


social media marketing


business development



generation of new leads


customer case management


promotion management



subscription management



account management


trade show marketing


community building


discount management



sales call management


compliance & governance


advocacy management


relationship management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Improve consistency

  • Scale best practices

  • Build brand awareness

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve digital and social presence

  • See 13 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Launch new products

  • Increase customer life time value

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Establish thought leadership

  • Improve digital and social presence

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve efficiency

  • Improve internal communications

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • offline

  • trade shows

  • omnichannel

  • phone calls

  • promotions

  • mobile

  • chat

  • website

  • point of sale

  • mobile app

  • user generated content

  • blogs

  • coupons

  • games

  • text SMS

  • on premises

  • social media

  • mass media

  • television

  • Whatsapp

  • events

  • mobile ads

  • Slack

  • See 21 more
  • e-mail

  • offline

  • trade shows

  • omnichannel

  • phone calls

  • promotions

  • mobile

  • chat

  • website

  • point of sale

  • mobile app

  • user generated content

  • blogs

  • coupons

  • games

  • text SMS

  • on premises

  • social media

  • mass media

  • television

  • Whatsapp

  • events

  • mobile ads

  • Slack

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting