Oracle Advertising and Customer Experience (CX) Overview

Oracle Advertising and Customer Experience (CX) Software helps manage client relationships and delivers integrated apps beyond conventional CRM. It maximizes advertising performance and enhances customer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Advertisement, as the business use cases that they have been most satisfied with while using Oracle Advertising and Customer Experience (CX).

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Sales Document Management
  • Digital Marketing
  • Communication Management
  • Account Management
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Oracle Advertising and Customer Experience (CX) Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising and Customer Experience (CX) works with different mediums / channels such as Omnichannel.

Oracle Advertising and Customer Experience (CX)'s features include Personalization, Feedback Surveys, Rewards, etc. and Oracle Advertising and Customer Experience (CX) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Oracle Advertising and Customer Experience (CX) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on... our GHA DISCOVERY loyalty platform." - Matthew Lloyd

Peer review evidence (same sources as the product rating summary)

"...The bank chose Oracle because it met all requirements for automation, segmentation, and personalization of interactions with customers...." Case Study Banco de Bogota
"...And it allowed us to offer customers more targeted product offers...." Case Study Lojas Lebes
"...The report explores what it means to be happy and examines the role for humor in advertising, marketing, sales, and customer service. ..." Advertising and Customer Experience (CX)

Oracle Advertising and Customer Experience (CX), Preferred Patron, Tapmango, Retently, Genesys Cloud, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Advertising and Customer Experience (CX) is popular in Hospitality, Retail, and Consumer Electronics and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Advertising and Customer Experience (CX) Customer wins, Customer success stories, Case studies

What solutions does Oracle Advertising and Customer Experience (CX) provide for Engagement Management?

What makes Oracle Advertising and Customer Experience (CX) ideal for Loyalty Management?

What makes Oracle Advertising and Customer Experience (CX) ideal for Campaign Management?

How can Oracle Advertising and Customer Experience (CX) enhance your Helpdesk Management process?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
Oracle Advertising and Customer Experience (CX) testimonial

Jessica Torres

CRM and Performance Coordinator

Lojas Lebes

With Oracle Responsys, we strengthened the relationship with our customers, we aligned the digital with the offline shopping experience, and we increased sales. Testimonial By Jessica Torres
Oracle Advertising and Customer Experience (CX) testimonial

Flavio Freitas

CTO

Esfera

Since 2019, we’ve operated 100% in the Oracle Cloud. We had the opportunity to rewrite the platform, and we opted for Oracle Commerce and Oracle Kubernetes to be cloud native from the onset. Testimonial By Flavio Freitas
CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
Oracle Advertising and Customer Experience (CX) testimonial

Jessica Torres

CRM and Performance Coordinator

Lojas Lebes

With Oracle Responsys, we strengthened the relationship with our customers, we aligned the digital with the offline shopping experience, and we increased sales. Testimonial By Jessica Torres
Oracle Advertising and Customer Experience (CX) testimonial

Flavio Freitas

CTO

Esfera

Since 2019, we’ve operated 100% in the Oracle Cloud. We had the opportunity to rewrite the platform, and we opted for Oracle Commerce and Oracle Kubernetes to be cloud native from the onset. Testimonial By Flavio Freitas
 

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Frequently Asked Questions(FAQ)

for Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

It maximizes advertising performance and produces superior results through high-quality targeting data, cutting-edge contextual technology, and potent measurement tools. It increases campaign participation, customizes B2B strategy, enhances B2C channels, and gains real-time information. The CX software utilizes Oracle sales and delivers responsive selling across all touchpoints. Also, combines the strategy and execution of sales, and connects and personalizes service engagements.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Preferred Patron, Tapmango, Retently and Genesys Cloud are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising and Customer Experience (CX) for engagement management and loyalty management

Oracle Advertising and Customer Experience (CX) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Oracle Corporation News

Awards

Oracle Named a Leader in Gartner Magic Quadrant for Transportation ...

Oracle has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Transportation Management Systems for the 19th time. This accolade highlights Oracle's strong execution and comprehensive vision in the field. Oracle's Fusion Cloud Transportation Management, part of its Supply Chain & Manufacturing suite, leverages AI to enhance logistics efficiency, reduce costs, and improve service performance, addressing challenges like volatile demand and rising costs.

Product

Consolidate Oracle Fusion AI Data Platform and E-Business Suite Data ...

Oracle has introduced the Oracle AI Data Platform to integrate data from Oracle Fusion AI Data Platform and Oracle E-Business Suite. This cloud-native platform enhances data integration, governance, and AI/ML capabilities. It supports a unified lakehouse architecture, enabling seamless reporting and analytics. The platform aims to improve financial transparency and decision-making by consolidating data across systems.

Product

Oracle adds AI features to utilities suite targeting cost reduction and ...

Oracle has introduced new AI features to its Utilities Industry Suite, aiming to reduce costs and enhance reliability for electric, gas, and water utilities. The updates include AI-powered anomaly detection for billing accuracy, generative AI for asset failure prevention, and enhanced data intelligence tools for operations. These tools are designed to improve decision-making and customer satisfaction while addressing operational challenges.

Awards

Oracle Secures Third Consecutive ABEA Win for Clinical Trial Data Management & Analytics

Oracle has won the Best Clinical Trials Supplier Award for Data Management & Analytics at the Asia Pacific Biopharma Excellence Awards 2026 for the third consecutive year. This recognition highlights Oracle's commitment to enhancing data quality and operational visibility in clinical trials through its Clinical One Data Collection solution, which aids in standardizing data handling and accelerating medical breakthroughs.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO