Oracle Advertising and Customer Experience (CX) Overview

Oracle Advertising and Customer Experience (CX) Software helps manage client relationships and delivers integrated apps beyond conventional CRM. It maximizes advertising performance and enhances customer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Advertisement, as the business use cases that they have been most satisfied with while using Oracle Advertising and Customer Experience (CX).

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Sales Document Management
  • Digital Marketing
  • Communication Management
  • Account Management
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Oracle Advertising and Customer Experience (CX) Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising and Customer Experience (CX) works with different mediums / channels such as Omnichannel.

Oracle Advertising and Customer Experience (CX)'s features include Personalization, Feedback Surveys, Rewards, etc. and Oracle Advertising and Customer Experience (CX) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Oracle Advertising and Customer Experience (CX) analytics capabilities include Analytics, and Custom Reports.

Reviews

"We wanted to strengthen the relationships we had with customers amid a diversification of services offered and increasing digitalization. Oracle B2C Service works with a variety of services, and it really made us feel like it was the cloud service b...est suited to building strong relationships with customers." - Takanori Takizawa

Oracle Advertising and Customer Experience (CX), Preferred Patron, Tapmango, Retently, Genesys Cloud, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Advertising and Customer Experience (CX) is popular in Hospitality, Retail, and Consumer Electronics and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Oracle Advertising and Customer Experience (CX) Use Cases

What benefits does Oracle Advertising and Customer Experience (CX) offer for Engagement Management?

What makes Oracle Advertising and Customer Experience (CX) ideal for Loyalty Management?

What solutions does Oracle Advertising and Customer Experience (CX) provide for Campaign Management?

How can Oracle Advertising and Customer Experience (CX) enhance your Helpdesk Management process?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Takanori Takizawa

Manager of CS Group, Digital Business

Nikkei

We wanted to strengthen the relationships we had with customers amid a diversification of services offered and increasing digitalization. Oracle B2C Service works with a variety of services, and it really made us feel like it was the cloud service best suited to building strong relationships with c...ustomers.

Testimonial By Takanori Takizawa
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
Oracle Advertising and Customer Experience (CX) testimonial

Florencia Gannio

Director of Global Marketing

Ingram Micro

We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time. Testimonial By Florencia Gannio
CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Takanori Takizawa

Manager of CS Group, Digital Business

Nikkei

We wanted to strengthen the relationships we had with customers amid a diversification of services offered and increasing digitalization. Oracle B2C Service works with a variety of services, and it really made us feel like it was the cloud service best suited to building strong relationships with c...ustomers.

Testimonial By Takanori Takizawa
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
Oracle Advertising and Customer Experience (CX) testimonial

Florencia Gannio

Director of Global Marketing

Ingram Micro

We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time. Testimonial By Florencia Gannio

Case Studies

Marketing and Advertising

Case Study Spectrum Reach

How Spectrum Reach beats industry benchmarks with Oracle CX

Hospitality

Case Study Global Hotel Alliance

How Global Hotel Alliance personalizes guest experiences across channels with Oracle

Hospitality

Case Study Sinoexpo Informa Markets

How Sinoexpo improves efficiency by 30% and boosts employee satisfaction with Oracle

Consumer Electronics

Case Study Panasonic

How Panasonic automates digital-first service experiences with Oracle CX

Telecommunications

Case Study GCI Communication

How GCI automatically dispatches 95% of its work orders with Oracle CX

Telecommunications

Case Study Windstream

How Windstream gives customers more visibility and control with Oracle CX

Frequently Asked Questions(FAQ)

for Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

It maximizes advertising performance and produces superior results through high-quality targeting data, cutting-edge contextual technology, and potent measurement tools. It increases campaign participation, customizes B2B strategy, enhances B2C channels, and gains real-time information. The CX software utilizes Oracle sales and delivers responsive selling across all touchpoints. Also, combines the strategy and execution of sales, and connects and personalizes service engagements.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Preferred Patron, Tapmango, Retently and Genesys Cloud are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising and Customer Experience (CX) for engagement management and loyalty management

Oracle Advertising and Customer Experience (CX) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (66)
Analytics

4.85/5 ★

Read Reviews (174)
Custom Reports

4.53/5 ★

Read Reviews (147)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (66)
Analytics

4.85/5 ★

Read Reviews (174)
Custom Reports

4.53/5 ★

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Oracle Corporation News

Partnership

Oracle to Offer Googles Gemini Models to Customers, Accelerating Enterprises Agentic AI Journeys

Oracle and Google Cloud have expanded their partnership to integrate Google's Gemini AI models into Oracle Cloud Infrastructure (OCI) Generative AI service. This collaboration allows Oracle customers to utilize advanced AI capabilities for various enterprise applications, including finance, HR, and marketing, enhancing workflow automation and AI agent deployment.

Product

Oracle Deploys OpenAI GPT-5 Across Database and Cloud Applications Portfolio

Oracle has integrated OpenAI's GPT-5 across its database and cloud applications, including Oracle Fusion Cloud Applications and Oracle NetSuite. This deployment allows customers to leverage advanced AI capabilities for enhanced coding, reasoning, and business insights. The integration aims to improve productivity and decision-making through sophisticated AI-driven processes.

Awards

Celent Recognizes Oracle for Excellence in Digital Banking Platforms

Oracle Financial Services has been recognized by Celent as a leader in digital banking platforms, earning the Luminary designation in corporate digital banking and multiple XCelent Awards for retail and SMB banking. This recognition highlights Oracle's innovation in scalable, secure digital banking solutions across various regions, reinforcing its leadership in the financial services industry.

Partnership

Lighthouse Now Available on Oracle Cloud Marketplace

Lighthouse's platform suite is now available on Oracle Cloud Marketplace, integrating with Oracle's OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). This integration allows hoteliers to access real-time data and insights, enhancing revenue management. The deployment on Oracle Cloud Infrastructure (OCI) offers streamlined data flow and operational efficiency for hotels globally.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO