Oracle Advertising and Customer Experience (CX) Overview

Oracle Advertising and Customer Experience (CX) Software helps manage client relationships and delivers integrated apps beyond conventional CRM. It maximizes advertising performance and enhances customer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Advertisement, as the business use cases that they have been most satisfied with while using Oracle Advertising and Customer Experience (CX).

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Sales Document Management
  • Digital Marketing
  • Communication Management
  • Account Management
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Oracle Advertising and Customer Experience (CX) Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising and Customer Experience (CX) works with different mediums / channels such as Omnichannel.

Oracle Advertising and Customer Experience (CX)'s features include Personalization, Feedback Surveys, Rewards, etc. and Oracle Advertising and Customer Experience (CX) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Oracle Advertising and Customer Experience (CX) analytics capabilities include Analytics, and Custom Reports.

Reviews

"We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time." - Florencia Gannio

Peer review evidence (same sources as the product rating summary)

"...To drive engagement, we focused on the human interest angle and pragmatic advice we can all learn from these brands, with only passing reference to the Oracle CX cloud services that power them, explained Mark...." The Ultimate Influencer Marketing Playbook of 2018
"...Commenting on Oracle s acquisition, Ecosystm Principal Advisor Audrey William said, CrowdTwist is a leader in the customer loyalty segment and knows how to build loyalty through a deeper data analysis and stickiness with various building blocks across the customer loyalty value chain...." Ecosystm Snapshot: Oracle acquires CrowdTwist to strengthen their customer experience portfolio
"...Spectrum Reach understands the importance of brand safety and transparent verification for its advertisers...." Case Study Spectrum Reach

Oracle Advertising and Customer Experience (CX), Preferred Patron, Tapmango, Retently, Genesys Cloud, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Advertising and Customer Experience (CX) is popular in Hospitality, Retail, and Consumer Electronics and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Advertising and Customer Experience (CX) Customer wins, Customer success stories, Case studies

What Are the key features of Oracle Advertising and Customer Experience (CX) for Engagement Management?

What Are the key features of Oracle Advertising and Customer Experience (CX) for Loyalty Management?

How can Oracle Advertising and Customer Experience (CX) enhance your Campaign Management process?

Why is Oracle Advertising and Customer Experience (CX) the best choice for Helpdesk Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Florencia Gannio

Director of Global Marketing

Ingram Micro

We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time. Testimonial By Florencia Gannio
Oracle Advertising and Customer Experience (CX) testimonial

Reinaldo Sima

Head of Technology and Digital Transformation

Luggo

With Oracle CX Cloud we were able to deliver a unique customer journey for our customers in an innovative business in the MRV Testimonial By Reinaldo Sima
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Florencia Gannio

Director of Global Marketing

Ingram Micro

We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time. Testimonial By Florencia Gannio
Oracle Advertising and Customer Experience (CX) testimonial

Reinaldo Sima

Head of Technology and Digital Transformation

Luggo

With Oracle CX Cloud we were able to deliver a unique customer journey for our customers in an innovative business in the MRV Testimonial By Reinaldo Sima
Oracle Advertising and Customer Experience (CX) testimonial

Matthew Lloyd

Senior Director of CRM

Global Hotel Alliance

Oracle has been a great partner. With Oracle Responsys, we were able to capture hotel guests’ data and centralize it on one platform. This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform. Testimonial By Matthew Lloyd
 

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Oracle supports Africa clinical trial network's first study

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Zebra Technologies - Consumer Electronics - Large

Lincolnshire, USA

Oracle Cloud helped Zebra Technologies speed up sales and improve partner service. Zebra moved its sales apps and data to Oracle Cloud to boost order speed and accuracy. The company launched a one-st...op online shop for 10,000+ channel partners. Oracle Commerce and CPQ let partners configure price quotes and access promotions. Zebra now sees fewer support calls and enjoys zero downtime. Oracle Analytics Cloud gives a real-time view of sales orders.

 

Yamaichi Electronics USA - Manufacturing - Medium

San Jose, USA

Oracle Fusion Cloud ERP and SCM helped Yamaichi Electronics USA cut manual work and reduce complexity. The company replaced old legacy systems with Oracle Cloud. Now, it manages manufacturing, supply... chain, and accounting in one place. Real-time data improved decision-making and on-time delivery. Automation and best practices set the stage for future growth.

 

Wray Community District Hospital - Hospital & Health Care - Small

Wray, USA

Oracle Health Care Coordination Intelligence helped Wray Community District Hospital lower uncontrolled diabetes by 60%. The hospital used the platform to identify patients with high A1c levels and a...ssigned a care manager for diabetes education. Regular outreach and education reduced uncontrolled diabetes from over 35% in 2018 to 14.55% in 2024. The solution supported care management programs for patients in Northeast Colorado and nearby regions. Wray improved patient outcomes with targeted support and analytics.

Frequently Asked Questions(FAQ)

for Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

It maximizes advertising performance and produces superior results through high-quality targeting data, cutting-edge contextual technology, and potent measurement tools. It increases campaign participation, customizes B2B strategy, enhances B2C channels, and gains real-time information. The CX software utilizes Oracle sales and delivers responsive selling across all touchpoints. Also, combines the strategy and execution of sales, and connects and personalizes service engagements.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Preferred Patron, Tapmango, Retently and Genesys Cloud are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising and Customer Experience (CX) for engagement management and loyalty management

Oracle Advertising and Customer Experience (CX) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5

Read Reviews (66)
Analytics

4.85/5

Read Reviews (174)
Custom Reports

4.53/5

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Oracle Corporation News

Partnership

Introducing Cloudflare@Oracle Cloud Infrastructure: Supercharge Applications and AI Workloads on OCI

Oracle and Cloudflare have partnered to enhance application performance and AI workloads on Oracle Cloud Infrastructure (OCI). This collaboration integrates Cloudflare's network capabilities with OCI's cloud services, aiming to improve speed, security, and reliability for enterprise applications and AI solutions.

Awards

Oracle Achieves 11th Consecutive Year as Leader in Gartner Magic ...

Oracle has been recognized as a leader in the 2026 Gartner Magic Quadrant for Warehouse Management Systems for the 11th consecutive year. This accolade highlights Oracle Fusion Cloud Warehouse Management's capabilities, including AI-driven efficiency, real-time inventory visibility, and advanced automation. These features help businesses improve operational efficiency, reduce costs, and enhance customer satisfaction.

Awards

Oracle named Gartner warehouse leader for 11th year

Oracle has been named a Leader in the 2026 Gartner Magic Quadrant for Warehouse Management Systems for the 11th consecutive year. The recognition highlights Oracle Fusion Cloud Warehouse Management's AI-powered fulfillment, real-time inventory visibility, and advanced warehouse automation capabilities, which enhance operational efficiency and decision-making for warehouse teams.

Product

Graal Commercial Support Entitlements for Oracle Database Products

Oracle announces Graal commercial support entitlements for its database products, enhancing performance and integration capabilities for enterprise users.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO