Oracle Advertising and Customer Experience (CX) Overview

Oracle Advertising and Customer Experience (CX) Software helps manage client relationships and delivers integrated apps beyond conventional CRM. It maximizes advertising performance and enhances customer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Advertisement, as the business use cases that they have been most satisfied with while using Oracle Advertising and Customer Experience (CX).

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Sales Document Management
  • Digital Marketing
  • Communication Management
  • Account Management
  • Trade Show Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Advertising and Customer Experience (CX).

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Launch New Products
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Shorten Ramp Up Time
  • Improve Efficiency
  • Improve Internal Communications
See all business priorities See less business priorities

Oracle Advertising and Customer Experience (CX) Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Advertising and Customer Experience (CX) works with different mediums / channels such as Omnichannel.

Oracle Advertising and Customer Experience (CX)'s features include Personalization, Feedback Surveys, Rewards, etc. and Oracle Advertising and Customer Experience (CX) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Oracle Advertising and Customer Experience (CX) analytics capabilities include Analytics, and Custom Reports.

Reviews

"We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time." - Florencia Gannio

Peer review evidence (same sources as the product rating summary)

"...This empowered us to create customer journeys and send out personalized communications that increased engagement on our GHA DISCOVERY loyalty platform...." Case Study Global Hotel Alliance
"...And it allowed us to offer customers more targeted product offers...." Case Study Lojas Lebes
"...The report explores what it means to be happy and examines the role for humor in advertising, marketing, sales, and customer service. ..." Advertising and Customer Experience (CX)

Oracle Advertising and Customer Experience (CX), Preferred Patron, Tapmango, Retently, Genesys Cloud EX, etc., all belong to a category of solutions that help Customer Experience Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Advertising and Customer Experience (CX)

Top Industries

  • Hospitality
  • Retail
  • Consumer Electronics

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Advertising and Customer Experience (CX) is popular in Hospitality, Retail, and Consumer Electronics and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Advertising and Customer Experience (CX) Customer wins, Customer success stories, Case studies

How does Oracle Advertising and Customer Experience (CX) facilitate Engagement Management?

How does Oracle Advertising and Customer Experience (CX) facilitate Loyalty Management?

How can Oracle Advertising and Customer Experience (CX) enhance your Campaign Management process?

How efficiently Does Oracle Advertising and Customer Experience (CX) manage your Helpdesk Management?

11 buyers and buying teams have used Cuspera to assess how well Oracle Advertising and Customer Experience (CX) solved their Customer Experience Management needs. Cuspera uses 1671 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Experience Management needs.

CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Florencia Gannio

Director of Global Marketing

Ingram Micro

We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time. Testimonial By Florencia Gannio
Oracle Advertising and Customer Experience (CX) testimonial

Seigo Hotta

Chief, Engagement Center, Consumer Marketing Japan Division

Panasonic

We wanted our customer service agents to be able to simultaneously respond to inquiries and immediately resolve issues. To do that, they needed a comprehensive reporting mechanism with an interface that was easy to use. Oracle Service with Oracle Digital Assistant was the best option for us. Testimonial By Seigo Hotta
Oracle Advertising and Customer Experience (CX) testimonial

Takanori Takizawa

Manager of CS Group, Digital Business

Nikkei

We wanted to strengthen the relationships we had with customers amid a diversification of services offered and increasing digitalization. Oracle B2C Service works with a variety of services, and it really made us feel like it was the cloud service best suited to building strong relationships with c...ustomers.

Testimonial By Takanori Takizawa
CUSTOMERS TESTIMONIALS
Oracle Advertising and Customer Experience (CX) testimonial

Florencia Gannio

Director of Global Marketing

Ingram Micro

We use Oracle Cloud to transform our business which has allowed us to attract new vendors. We build campaigns with Oracle Eloqua Marketing Automation to deliver the right message to the right people every time. Testimonial By Florencia Gannio
Oracle Advertising and Customer Experience (CX) testimonial

Seigo Hotta

Chief, Engagement Center, Consumer Marketing Japan Division

Panasonic

We wanted our customer service agents to be able to simultaneously respond to inquiries and immediately resolve issues. To do that, they needed a comprehensive reporting mechanism with an interface that was easy to use. Oracle Service with Oracle Digital Assistant was the best option for us. Testimonial By Seigo Hotta
Oracle Advertising and Customer Experience (CX) testimonial

Takanori Takizawa

Manager of CS Group, Digital Business

Nikkei

We wanted to strengthen the relationships we had with customers amid a diversification of services offered and increasing digitalization. Oracle B2C Service works with a variety of services, and it really made us feel like it was the cloud service best suited to building strong relationships with c...ustomers.

Testimonial By Takanori Takizawa
 

Department of Veterans Affairs - Government - Very Large

House committee subpoenas Oracle’s Ellison about costly veterans health records project

Washington, USA

The House Veterans’ Affairs Committee has subpoenaed Oracle's Larry Ellison regarding the costly and delayed electronic health records project for the Department of Veterans Affairs. Initially esti...mated at $10 billion, the project is now projected to cost $27 billion and is behind schedule. Oracle's software is central to the project, which has faced bipartisan criticism for its management and execution.

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U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

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U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

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Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours yearly. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

 

Twelve Labs - Information Technology And Services - Small

San Francisco, USA

Twelve Labs used Oracle Cloud Infrastructure to train advanced AI video models. The company needed powerful computing to process hours of video data. OCI provided high-performance GPU nodes and fast ...networking. This led to 5X to 10X training efficiency gains. Twelve Labs went to market faster than planned. Their models help users search large video datasets for specific moments.

 

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Tokyo, Japan

Oracle Alloy helped Nomura Research Institute (NRI) expand its cloud business and sovereign AI offerings. NRI used Oracle Alloy to meet strict financial governance and data sovereignty needs for its ...customers. The solution enabled NRI to offer over 100 Oracle Cloud Infrastructure services and financial applications. NRI improved customer satisfaction by deploying NVIDIA Hopper GPUs in a dedicated cloud. The platform supports AI initiatives and regulatory compliance for Japan’s financial sector.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Advertising and Customer Experience (CX)

What is Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) Software helps to establish, manage, serve, and cultivate enduring client relationships and delivers an integrated suite of apps that goes beyond conventional CRM. Creates a thorough understanding of the customers and every interaction they have, regardless of the way, the time, the place, or the person. Provides the tools for outstanding customer experiences, from client acquisition to customer retention and all in between.

It maximizes advertising performance and produces superior results through high-quality targeting data, cutting-edge contextual technology, and potent measurement tools. It increases campaign participation, customizes B2B strategy, enhances B2C channels, and gains real-time information. The CX software utilizes Oracle sales and delivers responsive selling across all touchpoints. Also, combines the strategy and execution of sales, and connects and personalizes service engagements.

What is Oracle Advertising and Customer Experience (CX) used for?

Oracle Advertising and Customer Experience (CX) is a Customer Experience Management Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Advertisement .

What are the top features of Oracle Advertising and Customer Experience (CX)?

Personalization, Feedback surveys and Rewards are some of the top features of Oracle Advertising and Customer Experience (CX).

Who uses Oracle Advertising and Customer Experience (CX)?

Oracle Advertising and Customer Experience (CX) is used by Hospitality, Retail and Consumer Electronics among other industries.

What are Oracle Advertising and Customer Experience (CX) alternatives?

Preferred Patron, Tapmango, Retently and Genesys Cloud EX are popular alternatives for Oracle Advertising and Customer Experience (CX).

Where is Oracle Advertising and Customer Experience (CX) located?

Oracle Advertising and Customer Experience (CX) is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Advertising and Customer Experience (CX) for engagement management and loyalty management

Oracle Advertising and Customer Experience (CX) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (66)
Analytics

4.85/5 ★

Read Reviews (174)
Custom Reports

4.53/5 ★

Read Reviews (147)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.74/5 ★

Read Reviews (66)
Analytics

4.85/5 ★

Read Reviews (174)
Custom Reports

4.53/5 ★

Read Reviews (147)

Software Failure Risk Guidance

?

for Oracle Advertising and Customer Experience (CX)

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Advertising and Customer Experience (CX)

Oracle Corporation News

Partnership

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Oracle is investing billions in AI-focused data centers, boosting demand for infrastructure from Vertiv and Caterpillar. Vertiv provides power management and cooling systems, while Caterpillar supplies on-site power solutions. Their collaboration aims to accelerate data center deployment and power availability, supporting Oracle's cloud infrastructure expansion.

Product

Oracle Exec Tells Workers That Its Own AI Rollout Didnt Go so Smoothly

Oracle's internal AI rollout, involving OpenAI's ChatGPT and Codex, improved code writing speed but created new bottlenecks. The company achieved 80% adoption within three months by establishing standards and controls. Oracle also used Anthropic's Mythos model to enhance code security, despite high false positives.

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Death of the SaaS UI: How AI Agents Are Reshaping Salesforce, Oracle and Enterprise Software

Oracle is transforming its applications into agentic systems with Fusion Agentic Applications, allowing AI agents to execute business processes by accessing enterprise data and workflows. This shift aligns with industry trends where AI agents are reshaping enterprise software, reducing reliance on traditional SaaS UIs, and enhancing intelligent workflow automation.

Product

Google Cloud launches M4N instances for Oracle workloads

Google Cloud has launched M4N instances in Google Compute Engine, targeting Oracle workloads with high memory and I/O needs. The new instances aim to optimize Oracle database deployments by reducing licensing costs through better compute-to-memory matching. The M4N series, featuring Intel Xeon processors, offers enhanced memory and storage performance, addressing enterprise needs for scalability and efficiency.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO