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mParticle Analytics (formerly Indicative) vs UNFYD® COMPASS: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of mParticle Analytics (formerly Indicative) vs. UNFYD® COMPASS is based on a specific set of business needs and context. The comparison uses 722 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing mParticle Analytics (formerly Indicative) and UNFYD® COMPASS

mParticle Analytics (formerly Indicative), and UNFYD® COMPASS belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

mParticle Analytics (formerly Indicative) covers Engagement Management, Product Marketing, Products & Pricelist Management, Segmentation And Targeting with Offline, etc.

UNFYD® COMPASS focuses on Engagement Management with Social Media, Social Media Management with Social Media, Customer Feedback Management, Collaboration, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo mParticle Analytics (formerly Indicative)

Focus area

Software Failure Risk

  • medium

logo UNFYD® COMPASS

Focus area

Software Failure Risk

  • medium

About

Product Analytics for Data-Driven Teams

UNFYD shapes brilliant ideas into valuable digital experiences

Financials

SEED

Business Need

Total Processes
(we found evidences for)

29

43

Total Goals
(we found evidences for)

4

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



products & pricelist management


segmentation and targeting



lead qualification

lead qualification: behavioural

lead qualification: technographic


workflow management




sales document management

contract management


content management


campaign management


communication management

sending & publishing communications


loyalty management

identify target customers


trade show marketing


social media analytics


social media management

social media analytics


customer feedback management


customer case management



relationship management


helpdesk management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Manage risk

  • See 1 more
  • Improve digital and social presence

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve internal communications

  • See 2 more

Top Channels

Channels Used

  • social media

  • website

  • omnichannel

  • Facebook

  • Twitter

  • chat

  • Whatsapp

  • mobile

  • offline

  • point of sale

  • phone calls

  • e-mail

  • trade shows

  • on premises

  • mobile app

  • promotions

  • See 13 more
  • social media

  • website

  • omnichannel

  • Facebook

  • Twitter

  • chat

  • Whatsapp

  • mobile

  • offline

  • point of sale

  • phone calls

  • e-mail

  • trade shows

  • on premises

  • mobile app

  • promotions

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting