Comparison Summary
Introducing mParticle and Optimove
mParticle, Optimove, NGDATA, Tealium Audiencestream CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
mParticle covers Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.
"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives. " - Nick Warner
"Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retai...n player loyalty. " - Alan James Mansfield
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer data platform to simplify your customer data infrastructure
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Financials
SERIES A
Business Need
Total Processes
(we found evidences for)
44
112
Total Goals
(we found evidences for)
11
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Improve brand engagement
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve efficiency
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Build brand awareness
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Launch new products
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Improve internal communications
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Establish thought leadership
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Increase average basket value
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Improve digital and social presence
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Improve consistency
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Improve stakeholder relations
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
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promotions
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phone calls
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website
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offline
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games
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mobile
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text SMS
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trade shows
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user generated content
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video
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blogs
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Facebook
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point of sale
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mobile app
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coupons
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omnichannel
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chat
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newsletter
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on premises
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mass media
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events
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display advertisement
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LinkedIn
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television
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review sites
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Amazon
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Instagram
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Netflix
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print media
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magazine
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Facebook page
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radio
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Slack
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out of home
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billboards
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newspaper
- See 35 more
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e-mail
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social media
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promotions
-
phone calls
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website
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offline
-
games
-
mobile
-
text SMS
-
trade shows
-
user generated content
-
video
-
blogs
-
Facebook
-
point of sale
-
mobile app
-
coupons
-
omnichannel
-
chat
-
newsletter
-
on premises
-
mass media
-
events
-
display advertisement
-
LinkedIn
-
television
-
review sites
-
Amazon
-
Instagram
-
Netflix
-
print media
-
magazine
-
Facebook page
-
radio
-
Slack
-
out of home
-
billboards
-
newspaper
- See 35 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
