Comparison Summary
Introducing Nielsen and Crayon
Nielsen, Crayon, Forrester Analytics, Pathmatics, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Nielsen covers Advertisement, Engagement Management with Social Media, Social Media Management with Social Media, Market Research with Mass Media, etc.
Crayon focuses on Competitive Intelligence, Product Marketing, Engagement Management, Products & Pricelist Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Competitive intelligence software to see and seize opportunities
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
103
60
Total Goals
(we found evidences for)
18
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
-
Increase sales & revenue
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Build brand awareness
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Acquire customers
-
Grow market share
-
Enter new markets internationally or locally
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Improve brand engagement
-
Improve ROI
-
Launch new products
-
Improve digital and social presence
-
Establish thought leadership
-
Increase customer life time value
-
Improve efficiency
-
Improve stakeholder relations
-
Manage risk
-
Scale best practices
-
Improve internal communications
-
Improve visibility
- See 15 more
-
Grow market share
-
Launch new products
-
Acquire customers
-
Scale best practices
-
Enhance customer relationships
-
Increase sales & revenue
-
Improve ROI
-
Improve digital and social presence
-
Improve efficiency
-
Enter new markets internationally or locally
-
Establish thought leadership
-
Improve internal communications
-
Manage risk
- See 10 more
Top Channels
Channels Used
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social media
-
e-mail
-
phone calls
-
user generated content
-
blogs
-
promotions
-
chat
-
Slack
-
website
-
offline
-
on premises
-
newsletter
-
out of home
-
brochure
-
video
-
mobile
-
games
-
mass media
-
radio
-
review sites
-
Twitter
-
print media
-
newspaper
-
mobile app
- See 21 more
-
social media
-
e-mail
-
phone calls
-
user generated content
-
blogs
-
promotions
-
chat
-
Slack
-
website
-
offline
-
on premises
-
newsletter
-
out of home
-
brochure
-
video
-
mobile
-
games
-
mass media
-
radio
-
review sites
-
Twitter
-
print media
-
newspaper
-
mobile app
- See 21 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
