Comparison Summary
Introducing Nielsen and GWI
Nielsen, Forrester Analytics, Pathmatics, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas GWI belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Nielsen covers Advertisement, Engagement Management with Social Media, Social Media Management with Social Media, Market Research with Mass Media, etc.
GWI focuses on Social Media Management with Social Media, Advertisement with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Market Research on What People Watch, Listen To and Buy | Nielsen ...
On‑demand consumer research to power up marketing, strategy products, pitches
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
103
61
Total Goals
(we found evidences for)
18
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
-
Increase sales & revenue
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Build brand awareness
-
Acquire customers
-
Grow market share
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Improve ROI
-
Launch new products
-
Improve digital and social presence
-
Establish thought leadership
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Increase customer life time value
-
Improve efficiency
-
Improve stakeholder relations
-
Manage risk
-
Scale best practices
-
Improve internal communications
-
Improve visibility
- See 15 more
-
Improve brand engagement
-
Acquire customers
-
Build brand awareness
-
Improve digital and social presence
-
Enhance customer relationships
-
Increase sales & revenue
-
Grow market share
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Improve visibility
-
Improve consistency
- See 9 more
Top Channels
Channels Used
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social media
-
user generated content
-
blogs
-
video
-
promotions
-
Facebook
-
Instagram
-
mobile
-
offline
-
e-mail
-
point of sale
-
mobile ads
-
display advertisement
-
causes and charity
-
games
-
text SMS
-
LinkedIn
-
website
-
mobile app
-
mass media
-
television
-
phone calls
-
Pinterest
-
on premises
-
Twitter
-
support groups
- See 23 more
-
social media
-
user generated content
-
blogs
-
video
-
promotions
-
Facebook
-
Instagram
-
mobile
-
offline
-
e-mail
-
point of sale
-
mobile ads
-
display advertisement
-
causes and charity
-
games
-
text SMS
-
LinkedIn
-
website
-
mobile app
-
mass media
-
television
-
phone calls
-
Pinterest
-
on premises
-
Twitter
-
support groups
- See 23 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
